Highmark Inc., the fourth largest Blue Cross Blue Shield-affiliated health insurance provider in the U.S., has launched an advertising campaign called “Ask The Doctor” via Partners + Napier that includes TV spots, digital banner and mobile ads, and direct mail. In this :30, a doctor comes into an examining room to see a female patient who is covered in Post-It sticky notes, each scrawled with a question she has for her physician.
There’s a better way for a patient to get relevant answers–Highmark’s recently introduced “Doc Talk Checklist.” After all, asking the right questions can help patients take control of their health. “Sticky Notes” is one of three 30-second commercials (each with 15-second versions) which will air in multiple markets throughout Pennsylvania, including Pittsburgh, Harrisburg, Wilkes Barre-Scranton, Johnstown-Altoona and Erie, before rolling into other markets later this year.
“The spots are designed to be funny and memorable, while offering patients the utility of an easily downloadable checklist,” said Partners + Napier creative director Mike Baron. The checklist is available to anyone with Medicare, not only Highmark members.
Chris Hooper of Raucous Content directed the commercials.
