Highmark Inc., the fourth largest Blue Cross Blue Shield-affiliated health insurance provider in the U.S., has launched an advertising campaign called “Ask The Doctor” via Partners + Napier that includes TV spots, digital banner and mobile ads, and direct mail. In this :30, a doctor comes into an examining room to see a female patient who is covered in Post-It sticky notes, each scrawled with a question she has for her physician.
There’s a better way for a patient to get relevant answers–Highmark’s recently introduced “Doc Talk Checklist.” After all, asking the right questions can help patients take control of their health. “Sticky Notes” is one of three 30-second commercials (each with 15-second versions) which will air in multiple markets throughout Pennsylvania, including Pittsburgh, Harrisburg, Wilkes Barre-Scranton, Johnstown-Altoona and Erie, before rolling into other markets later this year.
“The spots are designed to be funny and memorable, while offering patients the utility of an easily downloadable checklist,” said Partners + Napier creative director Mike Baron. The checklist is available to anyone with Medicare, not only Highmark members.
Chris Hooper of Raucous Content directed the commercials.
Client Highmark Inc. Agency Partners + Napier, Rochester, NY Mike Baron, creative director; PJ Galgay, copywriter; Jeff Hopper, art director; Chris King, producer. Production Raucous Content Chris Hooper, director; Nick Taylor, DP; Phyllis Koenig, Steve Wi, owners/exec producers; Anne Vega, head of production; Donna Waxstein, producer. Editorial dPost Bill Cousins, editor; Ben Barnhardt, colorist. Music/Sound Design PushMP Greg Wiktorski, music/sound design.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More