This film was shot in one evening in South London with a small crew and under COVID-19 rules. Against the backdrop of the London skyline, what at first seems like two friends discussing lockdown turns out to be something very different. The film started as a personal project for director Chris Fowles (who’s repped via production company Hoi Polloi) about life after lockdown, exploring multiple characters and how life has changed. The cast–Molly and Clare–are a real couple. This is their first same-sex relationship and it’s only a few months old. The aim was not to make something loud or in-your-face, but a real representation of the kind of conversations that are happening right now. Busy places they used to love like bars and parks had suddenly become intimidating even without COVID. The fear of discrimination and its consequences can come through in small ways. And right now that is ever more complex to express and navigate.
Fowles directed the spot titled “Hesitation”–which was produced by Jealous Films–for PrideInLondon, a not-for-profit organization dedicated to supporting the LGBTQ community.
CreditsClient PrideInLondon Creative Katie McGuinness Production Jealous Films Chris Fowles, director (who is repped via Hoi Polloi); Alex White, producer; Terrence Wilkins, DP; Marti Guiver, camera assistant; Hollie Mapp, gaffer; Kat Hawker, production designer; Liam Walters, sound recordist; Bonnie Hamilton, art director. Editorial Stitch Flaura Atkinson, editor. Postproduction Cheat Vlad Barin, colorist; Thea Dagnaud, post producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More