Rich Landes directed this spec spot based on a concept from a creative team at Goodby, Silverstein & Partners in which a young boy all the way thruogh adulthood and beyond dreams of owning a Corvette. After many detours along the way, his dream is finally fulfilled in the afterlife. Landes directs via MJZ.
Credits
Agency: Goodby, Silverstein & Partners Ralph Watson, executive creative director; Tyler McKellar, creative director/copywriter; Jamie McCarthy, executive producer. Production Company: MJZ Rich Landes, director; David Zander, exec producer/president; Scott Howard, exec producer; Brendan Kling, Jed Herold, producers; Phil Volkoff, DP; Scott Dropkin, Steadicam; Rebecca Blazack, wardrobe. Postproduction: Company 3 Los Angeles Sean Coleman, Tyler Roth, colorists Visual Effects: Method
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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