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    The Best Work You May Never See: Champions Against Bullying’s “Too Late”

    By SHOOTUpdated:No Comments1687 Views

    Several teens appear on camera reading caring, positive messages.

    We are then informed via a super that these messages are real posts left on teens’ social media.

    However, a subsequent super reveals that these encouraging, inspiring, confidence-building messages were all sent to teens after they committed suicide as a result of being bullied.

    The PSA ends with the reminder, “Be nice. Now.”

    Bryan Reisberg directed the PSA, titled “Too Late,” for Deutsch New York as part of a campaign for Champions Against Bullying, a long-standing international nonprofit dedicated to “creating a society where every child has the opportunity to develop, learn and thrive in an environment without fear.

    The creative is designed to not only raise awareness of the problem but also to empower people to do something about bullying.

    Credits

    Client Champions Against Bullying Agency Deutsch New York Kerry Keenan, chief creative officer; Karyn Pascoe, group creative director; Jeff Vinick, executive creative director; Austin Hamilton, Brian Alexander, copywriters; Jessica Giles, Katrina Mustakas, art director; Joe Calabrese, director of integrated production; Andrea Curtin, executive producer; Joe Pernice, producer; Jeremy Gelade, Clara Kim, project managers. Production Bryan Reisberg, director; Tim Wu, DP; Andrea Curtin, exec producer; Joe Pernice, producer. (Shot at Regis High School, NY) Editorial Cosmo Street, NY Stephane Dumonceau, editor; Ramon DeSouza, Anne Lai, assistant editors. Post Deutsch Editorial/Mr. Ed Gary Tam, colorist. Music Eugene Micofsky, composer. Audio Post Your Theory Music, New Brunswick, NJ Jeremy Cimino, engineer; Jason Milstein, dialogue mixer.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Deutsch New York

    Comcast’s Xfinity, GS&P Take A “Wicked” Turn With Short Featuring Cynthia Erivo, Ariane Grande and The Magic Of Oz

    Tuesday, November 12, 2024

    Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.

    Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.

    “Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.

    In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More

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