A classic storyline misdirect is employed to great effect in this spot for Canal+ out of agency BETC Paris.
Directed by Martin Werner of production house HENRY, this promo piece starts out as a tug-at-the-heartstrings story showing devoted fathers present at important moments of their children’s lives, cell phone cameras at the ready to chronicle every achievement.
Just these fathers’ presence alone gives a quiet, strong support to their kids–until it’s revealed that dear old dad is doing something else altogether, taking advantage of Canal+’s to-go service to watch live sports on their mobile devices. Suddenly we realize that Canal+ delivers the best games for the worst fathers.
Credits
Client Canal+ Agency BETC Paris Eric Astorgue, Jean-Christophe Royer, creative directors; Stephane Xiberras, creative supervisor; Severine Flamand, assistant art director; Guillaume Martin, strategic planning; Isabelle Menard, producer. Production HENRY Martin Werner, director; Jean Ozannat, producer. Postproduction Digital District Audio Schmooze
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
