This spot for French broadcaster Canal+ introduces us to a couple who would have been better off getting a subscription to Canal+ a year ago for Xmas. Instead the gift they received was the cutest little animal–but a year we see what he has grown into, which carries its share of messy, inconvenient complications.
Joachim Back directed this comedy Xmas ad which was produced by Control Films for agency BETC Paris.
Client Canal+ Agency BETC Paris Stephane Xiberras, executive creative director; Olivier Apers, creative directors; Marie-Eve Schoettl, art director; David Soussan, copywriter; Isabelle Menard, producer. Production Control Films Joachim Back, director. Postproduction Mikros Audio Production Schmooze
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
