This spot for French broadcaster Canal+ introduces us to a couple who would have been better off getting a subscription to Canal+ a year ago for Xmas. Instead the gift they received was the cutest little animal–but a year we see what he has grown into, which carries its share of messy, inconvenient complications.
Joachim Back directed this comedy Xmas ad which was produced by Control Films for agency BETC Paris.
Client Canal+ Agency BETC Paris Stephane Xiberras, executive creative director; Olivier Apers, creative directors; Marie-Eve Schoettl, art director; David Soussan, copywriter; Isabelle Menard, producer. Production Control Films Joachim Back, director. Postproduction Mikros Audio Production Schmooze
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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