Armando Bo and Andres Salmoyraghi of Buenos Aires production house Rebolucion directed this Spanish-language spot for the U.S. market which shows how a warm glass of milk can translate into good sleep and sweet dreams for folks, taking us specifically into a youngster’s dream during a blissful night. Agency is Grupo Gallegos.
Credits
Agency: Grupo Gallegos Pablo Buffagni, chief creative officer; Carlos Barciela, director, broadcast production; Curro Chozas, Saul Escobar, associate creative directors; Luis Miranda, associate planning director; Montse Barrena, group director, marketing solutions. Production Company: Rebolucion, Buenos Aires Armando Bo, Andres Salmoyraghi, directors; Patricio Alvarez Casado, executive producer; Alejandro Rossi Bunge, producer; Victor Gonzalez, DP.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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