Aaron Ruell of Biscuit Filmworks directed this spot in which everyday people rock out to a modern version of the 1980’s pop hit, singing “you spin me right round.”
The lyrics tie into Wheel of Fortune Scratchers, the new California Lotto game in which players spin their way to victory.
Agency is David & Goliath.
Client California Lottery/Wheel of Fortune Scratchers Agency David & Goliath David Angelo, chairman/chief creative officer; Greg Buri, associate creative director/copywriter;Basil Cowieson, associate creative director/art director; Karen Jean, sr. broadcast producer. Production Biscuit Filmworks Aaron Ruell, director; Shawn Lacy, managing director; Holly Vega, exec producer; Rachel Glaub, head of production; Tracy Broaddus, producer; Damian Acevedo, DP; Laura Fox, production designer. Editorial Spinach Damion Clayton, editor (courtesy of Rock Paper Scissors); Jonathan Carpio, post producer. Post/VFX Framestore Bethan Thomas, head of production, integrated advertising; Mary Nockles, producer, integrated advertising. Music & Sound Search Party Music Eric David Johnson, exec producer.
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
Read More
