BoursoBank unveils its new brand campaign crafted by Paris agency Buzzman. This centerpiece spot is a frantic time-travel adventure–directed by Romain Chassaing via production house Solab–in which two young women do everything in their power to find themselves when they were a bit younger. After visiting some of history’s wildest eras (from prehistoric times to the future, passing through the French revolution), they finally manage to tell their past selves to join BoursoBank in the future, and change their lives. Well, their future lives.
Their motivation is that BoursoBank provides great service while saving money for its customers–so much so that they are recommending it to themselves, just as our two protagonists have done by taking the extreme measure of visiting themselves several years ago. The sojourn through time is set to the rhythm of Fatboy Slim's "The Rockafeller."
CreditsClient BoursoBank Agency Buzzman, Paris Georges Mohammed-Cherif, chairman & executive creative director; Tristan Daltroff, Louis Audard, creative directors, art directors; copywriters; Victor Christophe, jr. art director; Vanessa Barbel, head of production; Ayman Jaroudi, sr. producer. Production Company Solab Romain Chassaing, director; Edouard Chassaing, producer; Thomas Le Peutrec, production director; Matias Boucard, DP. Postproduction Digital Distric Francois Schmidt, postproduction director. Sound Production The
The Best Work You May Never See: United Sense of America, Directing Duo rubberband. Hunt Down Assault Weapons In “The Fawn”
This PSA titled “The Fawn” is from United Sense of America, a bipartisan coalition whose mission is to turn common sense and common ground into public policy. “The Fawn” was concepted and created by production company SMUGGLER in partnership with New York-based agency American Haiku and Austin-based agency Preacher. Written by American Haiku ECD Thom Glover and directed by the SMUGGLER duo rubberband., the film was designed as a common sense rallying cry aimed at the hunting community, questioning the need for assault weapons--in hunting and beyond that in our society generally. In light of the recent tragic high school shooting in Georgia, this message takes on a poignant urgency and underscores the need to craft progressive reform policy. The film, painful and seemingly unavoidable, forces the viewer to imagine someone else’s finger on the trigger and something else as its target. A voiceover initially seems to be talking about a fawn who is in plain view. But instead the VO turns out to be referring to the weapon which will claim the animal’s life. While the scene itself is graphic, the messaging is matter of fact. United Sense of America contends there simply is no defensible reason or excuse for assault weapons being necessary for sports hunting--and certainly not in mainstream society which includes our children’s schools. Glover said, “Every line in the film came from online discussions and conversations. Hunters are no different from the rest of us; the way people buy assault weapons is the same as the way they buy a refrigerator. We have to find a way to challenge this situation that doesn’t paint all gun owners as monsters, because they’re not.” [video width="1920" height="1080"... Read More