BoursoBank unveils its new brand campaign crafted by Paris agency Buzzman. This centerpiece spot is a frantic time-travel adventure–directed by Romain Chassaing via production house Solab–in which two young women do everything in their power to find themselves when they were a bit younger. After visiting some of history’s wildest eras (from prehistoric times to the future, passing through the French revolution), they finally manage to tell their past selves to join BoursoBank in the future, and change their lives. Well, their future lives.
Their motivation is that BoursoBank provides great service while saving money for its customers–so much so that they are recommending it to themselves, just as our two protagonists have done by taking the extreme measure of visiting themselves several years ago. The sojourn through time is set to the rhythm of Fatboy Slim's "The Rockafeller."
