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    The Best Work You May Never See: Buzzman, Director Romain Chassaing Travel Through Time For BoursoBank

    By SHOOTUpdated:No Comments3855 Views

    BoursoBank unveils its new brand campaign crafted by Paris agency Buzzman. This centerpiece spot is a frantic time-travel adventure–directed by Romain Chassaing via production house Solab–in which two young women do everything in their power to find themselves when they were a bit younger. After visiting some of history’s wildest eras (from prehistoric times to the future, passing through the French revolution), they finally manage to tell their past selves to join BoursoBank in the future, and change their lives. Well, their future lives. 

    Their motivation is that BoursoBank provides great service while saving money for its customers–so much so that they are recommending it to themselves, just as our two protagonists have done by taking the extreme measure of visiting themselves several years ago. The sojourn through time is set to the rhythm of Fatboy Slim's "The Rockafeller."

    Credits

    Client BoursoBank Agency Buzzman, Paris Georges Mohammed-Cherif, chairman & executive creative director; Tristan Daltroff, Louis Audard, creative directors, art directors; copywriters; Victor Christophe, jr. art director; Vanessa Barbel, head of production; Ayman Jaroudi, sr. producer. Production Company Solab Romain Chassaing, director; Edouard Chassaing, producer; Thomas Le Peutrec, production director; Matias Boucard, DP. Postproduction Digital Distric Francois Schmidt, postproduction director. Sound Production The

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:BUZZMANRomain ChassaingSolab



    St. Lukes and Director Neil Gorringe Are “Proud As A Peacock” For Wickes Home Improvement

    Tuesday, December 17, 2024

    Home improvement retailer Wickes unveils its first major brand campaign, which is based on the idea that the DIY giant has everything its customers need to make them feel “as proud as a peacock.”

    It’s the first brand work by creative agency St Luke’s, since winning the account 12 months ago. .

    The TV campaign comprises three 20-second films, all featuring people browsing in a Wickes showroom, choosing designs, and visualizing their new kitchens and the compliments they will receive from their friends and family. The three films--directed by Neil Gorringe via production company MYTHSMYTH--each focus on Wickes’ kitchen ranges, price, and the design and installation help they offer.

    In this film, a man sets the scene by saying to his partner, “You know what your sister is going to say though?” As the woman imagines her sister asking if they’d mind if she got a matching kitchen, feathers fan out behind her back.

    Wickes has built a rich heritage of pride since its launch over 5o years ago. This work marks an evolution of strategy for the brand as it evolves “feel house proud” and introduces its new campaign line “Feel as proud as a peacock”.

    The new campaign anchors it to the brand platform away from the focus on embarrassment, instead honing in on the pride aspect, to reflect the feeling of optimism that accompanies a home improvement project. Phil Spencer, property guru and ambassador for Wickes Kitchens continues to be the voice-over for the campaign.

    “Our campaign reflects the real sense of pride that Wickes’ customers feel after improving their homes,” said Richard Denney, joint chief creative officer at St Luke’s. “Pride and peacocks go hand in hand, and research showed that even younger... Read More

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