Bruno Aveillan of Quad Group directed this public service film for The Directorate of Security and Road Traffic (Securite Routiere), France’s road safety board created within the Ministry of the Interior.
Conceived by a creative team at Paris ad agency La Chose, the public service piece titled "The Sunshine Highway" ("l’Autoroute du soleil") shows the consequence of reckless driving and excessive vehicular speed. The short focuses on Henri who’s taking his family on a road trip. Set back by some unexpected delays, he decides to make up for lost time by speeding. Yet, after rounding a curve in the road, he rear-ends another car stuck in traffic. A voiceover tells us how his decision shatters lives–and not just those in the car but those of families, associates and friends.
Credits
Client Securite Routiere (France’s Road Safety Board) Agency La Chose, Paris Pascal Gregoire, creative director; Charles Flamand, concept and copywriter; Alexandre Fort, Guillaume Ganty, concept and art direction; Nicolas Buisset, TV production manager; Eric Tong Cuong, Celine Bonnefond, strategic planning. Production Quad Group, Paris Bruno Aveillan, director; Tatum Drouilhat, 1st assistant director; Martin Coulais, exec producer; Claudia Traeger, production director. Postproduction Fix Studio Nathalie Aveillan, postproduction manager. Audio THE Mirwais, composers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
