Accenture Song has created a campaign platform called “Nothing Can Do What a Soldier Can Do” in its ongoing work supporting The British Army recruitment. The new line is being introduced in this 60-second hero film directed by Nicolai Fuglsig of MJZ.
This "The Army of the Future" spot shows an imagined, dystopian future where a robotic soldier scouts the terrain of a conflict zone. Made of over 4,000 individual CGI elements and 2,000 sound design samples, it paints an impressive picture. But it can’t replace the value of a solider, and this is where the spot ends–identifying the true face of the Army’s future: you.
Nik Studzinski, chief creative officer at Accenture Song, said that this new campaign “highlights another strongly held belief in the British Army; that while they are one of the most technologically advanced in the world with incredible kit and impressive hardware–nothing will ever replace their single, most important asset. The soldier.”
Credits
Client Capita for The British Army Agency Accenture Song Nik Studzinski, chief creative officer; Adam Kean, executive creative director; Meigan Brown, Tobias Owen, creative directors; David White, sr. producer; Georgia Middleton, assistant producer; Christina Lambrou, creative production lead. Production MJZ Nicolai Fuglsig, director; Lindsay Turnham, exec producer; Tim Wild, producer; Joost Van Gelder, DP; Robert Blishen, 1st AD; Ricky Eyres, production designer. Production Services Green Olive Films Maria Kopanou, exec producer; Babis Vlachodimitropoulos, production manager. Editorial Final Cut Rick Russell, editor; Nikke Porter, producer; James Stubbs, Matt Gabzdyl, assistant editors. VFX nineteentwenty, London Kai Van Beers, colorist; Bill McNamara, VFX supervisor; Chrys Aldred, 2D VFX supervisor; Ben Revens, CG VFX supervisor; Grant Bonser, concept; David Keegan, sr. VFX producer; Jamie Stitson, Yanru Yin, Taylor Webber, Doruk Saglam, Matt Hutchins, 2D artists; Ben Thomas, David Rencsenyi, Dan Baiton, Lillian Robert, Greg Martin, Martin Lanzinger, Sandra Guarda, Tammy Smith, Joe Baker, Ivan Tomovic, Luis Fos, Elena Schurkus, Lucy Wright, Miles Tomalin, 3D artists; Menelaos Per, DMP & environment; Jennifer Kerr, color assist; Lia Jacobs, VFX coordinator. (Toolbox: Nuke, Maya, Houdini, Mantra, Baselight) Music/Sound Design/Audio Post 750mph Sam Ashwell, sound design/music design & mixer; Michalis Anthis, music design; Olivia Ray, sound producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
