Brent Harris of South Africa’s Egg Films directed “For The Love Of Sport,” Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from Akita Film in Italy for agency Grey United in Milan.
When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out for cameos from the likes of Juventus’ Daniele Rugani, AC Milan’s Alessio Romagnoli, Fiorentina’s Federico Chiesa and Italian legend Alessandro del Piero.
Grey United’s Christopher Jones and Serena Bruno conceptualized the ad, which was filmed just outside Milan in black and white by DP Justin Brown. Martin Leroy edited For The Love Of Sport at Whitehouse Post, with EDI extending the stadium in post and multiplying hundreds of extras into tens of thousands.
Client Sky Sports Agency Grey United, Milan, Italy Marta Di Girolamo, Carla Beltramini, producers; Christopher Jones, creative director; Serena Bruno, creative Production Akita Film, Milan, Italy, and Egg Films, Cape Town and Johannesburg, South Africa Brent Harris, director; Justin Brown, DP; Andrea Rosso, art director; Jon Ronbeck, producer (Egg/Skunk); Mapi Brambila, producer (Akita); Paolo Zaninello, exec producer (Akita). Editorial Whitehouse Post Martin Leroy, editor. Postproduction EDI, Milan. Color Cheat Tobias Tomkins, colorist.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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