Brandon Maxwell & Jessy Price, a duo which earned inclusion into SHOOT’s 2017 New Directors Showcase, helmed this video for apparel maker/designer Brandon Maxwell which captures Maxwell’s fashion lineage by introducing us to his maternal grandmother Louise Johnson, affectionately known as “Mammaw.” The 81-year-old matriarch is directed in campaign stills and video by Maxwell & Price for Brandon Maxwell’s Fall/Winter 2018 campaign. The video, a combination of archival imagery and recent footage, gives homage to Mammaw, her influence on Brandon and their hometown of Longview, Texas.
A young Brandon appears throughout the footage capturing the middle of Mammaw’s career as a buyer at the luxury women’s boutique Riffs in Longview. It is clear what a significant impact his grandmother had on his life, with the juxtaposition of shots from her fashion shows for the boutique juxtaposed with Brandon’s Fall 2018 runway show. The campaign ends with Mammaw wearing Fall 2018 looks with visual cues taken from the FW18 fashion show.
Maxwell shared, “My life in fashion was very much informed by and a result of my relationship with my grandmother. I’ve spoken endlessly about having grown up in a clothing store with her and the effect that had on me as a young child, which ultimately led me on my career path. Beyond our shared interests there is also a deep and never-ending love between us that has sustained me throughout my life. I am proud to have created this legacy project that immortalizes our relationship. This film and series of photographs is, as always, an invitation to our customers into my life: past and present.”
CreditsProduction Brandon Maxwell Studio Brandon Maxwell & Jessy Price, directors; Kyle Osburn, DP; Lauren Pistola, producer; Brandon Maxwell Studio, executive producer; Rachel Reeves, set design; Bianca Wooley, set assistant; Kristin Roberts, make-up for Mac Cosmetics; Phil Kline, lighting. Color/Finishing Derrick Yuen. Music Andrew Bird “Belles” Audio Martin Pedersen Archival Videos Joel “Pappaw” Johnson
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More