Every day at 3pm, when school’s out, millions of America’s kids have nowhere to go and nothing to do. That’s millions of kids out in the world, left to their own devices. And that’s a very real problem which is conveyed in this spot, “50 Million,” part of the new Boys and Girls Clubs’ “3 p.m.” campaign from CP+B Los Angeles.
For years, the Boys and Girls Clubs of America have been there for kids, giving them a place to finish their day once school is out, helping them to get a jumpstart on their future.
“50 Million” was directed by Rodrigo Prieto (DP on films like The Wolf of Wall Street and Argo, among others) and the voiceover is from Denzel Washington. Production house was Little Minx.
CreditsClient Boys and Girls Clubs of America Agency CP+B LA Sue Anderson, VP/executive creative director; Hoj Jomehri, creative director; Mary Dauterman, sr. art director; Chelsea O’Brien, sr. copywriter; Kate Hildebrant, VP/director of video production; Ramon Nunez, VP/sr. integrated producer; Autumn Hines, jr. producer; Chip Herter, integrated producer (music); Andrew Schulman, motion design director; Nikki Nelson, jr. producer, interactive; Ryan Moreno, VP/group executive producer, interactive; David Measer, cognitive anthropologist. Production Little Minx Rodrigo Prieto, director; Rhea Scott, Rania Hattar, executive producers; Jan Wieringa, line producer; Tim Nolan, production supervisor. Post Black Hole James Bohn, lead compostor; Dale Nicholls producer. Editorial Lost Planet Hank Corwin, editor; Gary
Ward, exec producer; Tim Kirkpatrick producer; Federico Brusilovsky, assistant editor. Music Arvo Part, composer. Audio Lime Studios Richard Devine, sound designer; Mark Meyuhas, mixer; Matt Miller, mix assistant; Jessica Locke, producer. Graphics Elastic Jamie McBriety, Carol Collins, producers.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More