Every day at 3pm, when school’s out, millions of America’s kids have nowhere to go and nothing to do. That’s millions of kids out in the world, left to their own devices. And that’s a very real problem which is conveyed in this spot, “50 Million,” part of the new Boys and Girls Clubs’ “3 p.m.” campaign from CP+B Los Angeles.
For years, the Boys and Girls Clubs of America have been there for kids, giving them a place to finish their day once school is out, helping them to get a jumpstart on their future.
“50 Million” was directed by Rodrigo Prieto (DP on films like The Wolf of Wall Street and Argo, among others) and the voiceover is from Denzel Washington. Production house was Little Minx.
Credits
Client Boys and Girls Clubs of America Agency CP+B LA Sue Anderson, VP/executive creative director; Hoj Jomehri, creative director; Mary Dauterman, sr. art director; Chelsea O’Brien, sr. copywriter; Kate Hildebrant, VP/director of video production; Ramon Nunez, VP/sr. integrated producer; Autumn Hines, jr. producer; Chip Herter, integrated producer (music); Andrew Schulman, motion design director; Nikki Nelson, jr. producer, interactive; Ryan Moreno, VP/group executive producer, interactive; David Measer, cognitive anthropologist. Production Little Minx Rodrigo Prieto, director; Rhea Scott, Rania Hattar, executive producers; Jan Wieringa, line producer; Tim Nolan, production supervisor. Post Black Hole James Bohn, lead compostor; Dale Nicholls producer. Editorial Lost Planet Hank Corwin, editor; Gary Ward, exec producer; Tim Kirkpatrick producer; Federico Brusilovsky, assistant editor. Music Arvo Part, composer. Audio Lime Studios Richard Devine, sound designer; Mark Meyuhas, mixer; Matt Miller, mix assistant; Jessica Locke, producer. Graphics Elastic Jamie McBriety, Carol Collins, producers.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
