Every day at 3pm, when school’s out, millions of America’s kids have nowhere to go and nothing to do. That’s millions of kids out in the world, left to their own devices. And that’s a very real problem which is conveyed in this spot, “50 Million,” part of the new Boys and Girls Clubs’ “3 p.m.” campaign from CP+B Los Angeles.
For years, the Boys and Girls Clubs of America have been there for kids, giving them a place to finish their day once school is out, helping them to get a jumpstart on their future.
“50 Million” was directed by Rodrigo Prieto (DP on films like The Wolf of Wall Street and Argo, among others) and the voiceover is from Denzel Washington. Production house was Little Minx.
Credits
Client Boys and Girls Clubs of America Agency CP+B LA Sue Anderson, VP/executive creative director; Hoj Jomehri, creative director; Mary Dauterman, sr. art director; Chelsea O’Brien, sr. copywriter; Kate Hildebrant, VP/director of video production; Ramon Nunez, VP/sr. integrated producer; Autumn Hines, jr. producer; Chip Herter, integrated producer (music); Andrew Schulman, motion design director; Nikki Nelson, jr. producer, interactive; Ryan Moreno, VP/group executive producer, interactive; David Measer, cognitive anthropologist. Production Little Minx Rodrigo Prieto, director; Rhea Scott, Rania Hattar, executive producers; Jan Wieringa, line producer; Tim Nolan, production supervisor. Post Black Hole James Bohn, lead compostor; Dale Nicholls producer. Editorial Lost Planet Hank Corwin, editor; Gary Ward, exec producer; Tim Kirkpatrick producer; Federico Brusilovsky, assistant editor. Music Arvo Part, composer. Audio Lime Studios Richard Devine, sound designer; Mark Meyuhas, mixer; Matt Miller, mix assistant; Jessica Locke, producer. Graphics Elastic Jamie McBriety, Carol Collins, producers.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
