Every day at 3pm, when school’s out, millions of America’s kids have nowhere to go and nothing to do. That’s millions of kids out in the world, left to their own devices. And that’s a very real problem which is conveyed in this spot, “50 Million,” part of the new Boys and Girls Clubs’ “3 p.m.” campaign from CP+B Los Angeles.
For years, the Boys and Girls Clubs of America have been there for kids, giving them a place to finish their day once school is out, helping them to get a jumpstart on their future.
“50 Million” was directed by Rodrigo Prieto (DP on films like The Wolf of Wall Street and Argo, among others) and the voiceover is from Denzel Washington. Production house was Little Minx.
Credits
Client Boys and Girls Clubs of America Agency CP+B LA Sue Anderson, VP/executive creative director; Hoj Jomehri, creative director; Mary Dauterman, sr. art director; Chelsea O’Brien, sr. copywriter; Kate Hildebrant, VP/director of video production; Ramon Nunez, VP/sr. integrated producer; Autumn Hines, jr. producer; Chip Herter, integrated producer (music); Andrew Schulman, motion design director; Nikki Nelson, jr. producer, interactive; Ryan Moreno, VP/group executive producer, interactive; David Measer, cognitive anthropologist. Production Little Minx Rodrigo Prieto, director; Rhea Scott, Rania Hattar, executive producers; Jan Wieringa, line producer; Tim Nolan, production supervisor. Post Black Hole James Bohn, lead compostor; Dale Nicholls producer. Editorial Lost Planet Hank Corwin, editor; Gary Ward, exec producer; Tim Kirkpatrick producer; Federico Brusilovsky, assistant editor. Music Arvo Part, composer. Audio Lime Studios Richard Devine, sound designer; Mark Meyuhas, mixer; Matt Miller, mix assistant; Jessica Locke, producer. Graphics Elastic Jamie McBriety, Carol Collins, producers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
