Paul Harrod of Bent Image Lab directed this spot deploying felt animation in which a newlywed man receives from his bride a gift he doesn't want–a mounted singing fish. The gent fumbles with his words as he tries to fake that he's thrilled over the present. In the foreground, Boston Pizza spokesperson Phil explains that giving Boston Pizza gift cards is a great way to avoid "Festive Fakery."
Credits
Client: Boston Pizza Agency: Taxi | TorontoSarah Moen, producer. Production Company: Bent Image Lab Paul Harrod, director; Ray DiCarlo, Tsui Ling Toomer, exec producers; Nathanael Horton, producer; Evan Stewart, art department coordinator; Jen Prokopowicz, lead animator; Kimi Kaplowitz, fabricator; Josh Dixon, storyboards; Kye Krauter, editorial supervisor/editor; Adam C. Sager, composite artist (After Effects).
Screenwork Type:Best Work
Top Spot of the Week: Dacia, Publicis Conseil, Director Rune Milton Create World of Sand To Celebrate Dakar Rally
Carmaker Dacia, owned by Renault, is taking part in the legendary Dakar Rally, a grueling long distance race where drivers take on the Saudi Arabian desert.
To mark Dacia’s first-ever participation in the Dakar Rally, Publicis Conseil created this film which presents a world of sand that is as spectacular as it is challenging for drivers and their vehicles. Rune Milton directed this visceral, hyper-realistic piece via production house Wanda.
As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The work has been released in Europe on television and digital.
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