Paul Harrod of Bent Image Lab directed this spot deploying felt animation in which a newlywed man receives from his bride a gift he doesn't want–a mounted singing fish. The gent fumbles with his words as he tries to fake that he's thrilled over the present. In the foreground, Boston Pizza spokesperson Phil explains that giving Boston Pizza gift cards is a great way to avoid "Festive Fakery."
Credits
Client: Boston Pizza Agency: Taxi | TorontoSarah Moen, producer. Production Company: Bent Image Lab Paul Harrod, director; Ray DiCarlo, Tsui Ling Toomer, exec producers; Nathanael Horton, producer; Evan Stewart, art department coordinator; Jen Prokopowicz, lead animator; Kimi Kaplowitz, fabricator; Josh Dixon, storyboards; Kye Krauter, editorial supervisor/editor; Adam C. Sager, composite artist (After Effects).
Screenwork Type:Best Work
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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