Canadians have been faced with some of the longest pandemic lockdowns and restrictions. As restaurant and bar patios reopen, many Canadians may have forgotten how to “patio” and may need a refresher course on simple etiquette in that dining venue. Boston Pizza, the restaurant brand with the most patios in Canada, is here to help via this tongue-in-cheek campaign from Toronto agency john st. that retrains customers on things they’ve forgotten. The centerpiece of the campaign is a 72-page manual featuring articles and infographics on such things as protecting your beer from patio wasps, ordering from a real human server, and pulling apart coasters.
There’s even a phone-in hotline and this TV commercial/online video.
“The Boston Pizza Patio Retraining Video” was directed by Ben & Dave via production house Partners Film.
Credits
Client Boston Pizza Canada Agency john st. Cher Campbell, chief creative officer; Cam Boyd, creative director; Gabrielle Soucy-Girard, associate creative director; Carol Hung, graphic designer; Michelle Orlandi, art director; Tim Morrison, Beatrice Rea, copywriters; Daavi Wong Wolfson, strategist; Raquel Rose, producer. Production Company Partners Film Ben & Dave, directors; Aerin Barnes, exec producer; Amalie Bruun, line producer. Editorial Saints Cam Lasovitch, editor; Mackenzie Godwin, producer. Online Darling. Audio Eggplant
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
