Using NHL/Boston Bruins’ footage, this spot captures the tension and internal contemplation of players as they get ready for the initial faceoff for their playoff hockey run. This inner thought is then violently disrupted by the onslaught that the Bruins wreak upon the opposing team.
Agency is Arnold Worldwide, Boston.
CreditsClient Boston Bruins Agency Arnold Worldwide, Boston. Wade Devers, Pete Johnson, executive creative directors; Travis Robertson, creative director/art director; Greg Almeida, creative director/copywriter; William Near, Rebecca Teitelbaum, producers Editorial Lost Planet Charlie Johnston, editor. Post Company 3 Tom Poole, colorist. Music Hifi Audio AudioEngine Brian Beatrice, mixer. Voiceover Glen Fleshler.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More