In this humorous yet thoroughly offbeat spot, a man is hounded by a llama who has a penchant for spitting at him. This occurs at different venues though thankfully there’s always a window or other glass barrier–at a bank teller station or on the subway–preventing the guy from being directly hit.
Nonetheless being targeted and stalked by a llama can be a bit unnerving–until the gent gets a chance to respond. While sitting behind the wheel of his car, the man is again confronted by the llama who spits on the vehicle’s windshield. The driver merely activates his Bosch windshield wipers, showing the llama who’s boss.
Matthew Swanson of Markenfilm in Hamburg directed “Llama Drama” for Bosch windshield wipers out of agency Jung von Matt/Next Alster, Hamburg. The spot was scored by Yessian Music, with sound design form INFECTED GmbH, Hamburg.
CreditsClient Bosch Agency Jung von Matt/Next Alster, Hamburg, Germany. Production Markenfilm Hamburg Matthew Swanson, director; Stephan Brockmann, Lena Schultz, producers. 3D/Animation Studio INFECTED GMBH, Hamburg Music Yessian Music, Hamburg Christopher Carmichael, composer; Ingmar Rehberg, executive producer/managing director; Helena Schmitz, Lukas Lehmann, producers; Brian Yessian, chief creative officer; Michael Yessian, head of production. Sound Design INFECTED GmbH, Hamburg Hannes Hönemann, sound designer. Audio Post INFECTED GmbH, Hamburg Hannes Hönemann, mixer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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