The Bobbsey Twins From Homicide directed this spot, “The Chase,” for The U.K. National Lottery in which a winning ticket brings a community together.
Full of familiar British jeopardy and humor, the film follows Mo as he goes on a fantastical chase after a winning lottery ticket that is blown away by the wind. Eventually, the whole community joins Mo in the pursuit, running through the streets, an outdoor market, and a football match. The campaign was created by adam&eveDDB, London and produced by Arts & Sciences with Black Kite Studios serving as VFX house.
Credits
Client Camelot UK Lotteries Limited Agency adam&eveDDB, London Ben Tollett, group executive creative director; Mark Lewis, Matt Fitch, creative directors; Matthew Osbourne, Judith Tulkens, social creatives; Mary Fostiropoulos, Clio McLeary, Panos Louca, producers; Giulia Mereu, assistant producer. Production Company Arts & Sciences The Bobbsey Twins from Homicide, director; Alex Barber, DP; Emma Butterworth, producer; James Bland, exec producer/partner; Julia Guignabel, production manager; Chris Oddy, production designer; Lucy Hagan, costume designer; Frank Atlantic, B-unit director; Lauren Highman, B-unit producer; Ali Fearnley, hero casting. Editorial Stitch Leo King, Max Windows, editors. Postproduction Black Kite Studios, London Tito Fernandes, shoot supervisor; Paul Wilmot, VFX supervisor; James Hansell, CG lead; George K, colorist; Mark Stannard, B-unit Flame lead; Phil Whalley, post producer. (Toolbox: Flame) Audio Post 750mph Sam Ashwell, Jake Ashwell, sound engineers; Martin Critchley, Olivia Ray, audio producers. Music Theodore Music Tom Stanford, music supervisor.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
