The Bobbsey Twins From Homicide directed this spot, “The Chase,” for The U.K. National Lottery in which a winning ticket brings a community together.
Full of familiar British jeopardy and humor, the film follows Mo as he goes on a fantastical chase after a winning lottery ticket that is blown away by the wind. Eventually, the whole community joins Mo in the pursuit, running through the streets, an outdoor market, and a football match. The campaign was created by adam&eveDDB, London and produced by Arts & Sciences with Black Kite Studios serving as VFX house.
Credits
Client Camelot UK Lotteries Limited Agency adam&eveDDB, London Ben Tollett, group executive creative director; Mark Lewis, Matt Fitch, creative directors; Matthew Osbourne, Judith Tulkens, social creatives; Mary Fostiropoulos, Clio McLeary, Panos Louca, producers; Giulia Mereu, assistant producer. Production Company Arts & Sciences The Bobbsey Twins from Homicide, director; Alex Barber, DP; Emma Butterworth, producer; James Bland, exec producer/partner; Julia Guignabel, production manager; Chris Oddy, production designer; Lucy Hagan, costume designer; Frank Atlantic, B-unit director; Lauren Highman, B-unit producer; Ali Fearnley, hero casting. Editorial Stitch Leo King, Max Windows, editors. Postproduction Black Kite Studios, London Tito Fernandes, shoot supervisor; Paul Wilmot, VFX supervisor; James Hansell, CG lead; George K, colorist; Mark Stannard, B-unit Flame lead; Phil Whalley, post producer. (Toolbox: Flame) Audio Post 750mph Sam Ashwell, Jake Ashwell, sound engineers; Martin Critchley, Olivia Ray, audio producers. Music Theodore Music Tom Stanford, music supervisor.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
