The Bobbsey Twins From Homicide directed this spot, “The Chase,” for The U.K. National Lottery in which a winning ticket brings a community together.
Full of familiar British jeopardy and humor, the film follows Mo as he goes on a fantastical chase after a winning lottery ticket that is blown away by the wind. Eventually, the whole community joins Mo in the pursuit, running through the streets, an outdoor market, and a football match. The campaign was created by adam&eveDDB, London and produced by Arts & Sciences with Black Kite Studios serving as VFX house.
Credits
Client Camelot UK Lotteries Limited Agency adam&eveDDB, London Ben Tollett, group executive creative director; Mark Lewis, Matt Fitch, creative directors; Matthew Osbourne, Judith Tulkens, social creatives; Mary Fostiropoulos, Clio McLeary, Panos Louca, producers; Giulia Mereu, assistant producer. Production Company Arts & Sciences The Bobbsey Twins from Homicide, director; Alex Barber, DP; Emma Butterworth, producer; James Bland, exec producer/partner; Julia Guignabel, production manager; Chris Oddy, production designer; Lucy Hagan, costume designer; Frank Atlantic, B-unit director; Lauren Highman, B-unit producer; Ali Fearnley, hero casting. Editorial Stitch Leo King, Max Windows, editors. Postproduction Black Kite Studios, London Tito Fernandes, shoot supervisor; Paul Wilmot, VFX supervisor; James Hansell, CG lead; George K, colorist; Mark Stannard, B-unit Flame lead; Phil Whalley, post producer. (Toolbox: Flame) Audio Post 750mph Sam Ashwell, Jake Ashwell, sound engineers; Martin Critchley, Olivia Ray, audio producers. Music Theodore Music Tom Stanford, music supervisor.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
