The Bobbsey Twins From Homicide directed this spot, “The Chase,” for The U.K. National Lottery in which a winning ticket brings a community together.
Full of familiar British jeopardy and humor, the film follows Mo as he goes on a fantastical chase after a winning lottery ticket that is blown away by the wind. Eventually, the whole community joins Mo in the pursuit, running through the streets, an outdoor market, and a football match. The campaign was created by adam&eveDDB, London and produced by Arts & Sciences with Black Kite Studios serving as VFX house.
Credits
Client Camelot UK Lotteries Limited Agency adam&eveDDB, London Ben Tollett, group executive creative director; Mark Lewis, Matt Fitch, creative directors; Matthew Osbourne, Judith Tulkens, social creatives; Mary Fostiropoulos, Clio McLeary, Panos Louca, producers; Giulia Mereu, assistant producer. Production Company Arts & Sciences The Bobbsey Twins from Homicide, director; Alex Barber, DP; Emma Butterworth, producer; James Bland, exec producer/partner; Julia Guignabel, production manager; Chris Oddy, production designer; Lucy Hagan, costume designer; Frank Atlantic, B-unit director; Lauren Highman, B-unit producer; Ali Fearnley, hero casting. Editorial Stitch Leo King, Max Windows, editors. Postproduction Black Kite Studios, London Tito Fernandes, shoot supervisor; Paul Wilmot, VFX supervisor; James Hansell, CG lead; George K, colorist; Mark Stannard, B-unit Flame lead; Phil Whalley, post producer. (Toolbox: Flame) Audio Post 750mph Sam Ashwell, Jake Ashwell, sound engineers; Martin Critchley, Olivia Ray, audio producers. Music Theodore Music Tom Stanford, music supervisor.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
