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    The Best Work You May Never See: BMW’s “Harmony” Spec Spot Directed By Ed Han

    By SHOOTUpdated:No Comments4633 Views

    Ed Han directed this BMW spec spot titled “Harmony” that was produced by CinemaStreet Pictures. Han is no stranger to the automotive arena, having working on Lexus when he was CD at Walton Isaacson, directing spots for the brand while there.

    Han and CinemaStreet, with whom he’s collaborated on work for iRobot and Roomba, wanted to build on both his automotive and VFX experience with a piece that would have been impossible to do through live action. “We knew that CG was the only way to pull off the ambitious concept, but we also recognized that the success would hinge on the level of execution,” said Han. “Fortunately, the team at dPost was willing to take on the challenge.
     
    “Great CG work is all about that final three percent,” continued Han. “All those fussy little details are important to create the realism and believability. You really have to dirty up what the computer gives you, otherwise it’s too sterile.
     
    Music was the other key element to the concept, he noted: “Singing Serpent delivered a killer track that really set the tone and pushed the piece to a higher level. It was a completely unexpected direction, but I appreciated it that they took my brief and dug further into what the idea needed.”

    Credits

    Client BMW (spec spot) Production CinemaStreet Pictures Ed Han, director; Dana Offenbach, producer. Editorial/VFX/Graphics dPost Andy Donovan, exec producer; Bill Cousins, creative director; Sam Tato, 3D artist; Peter Arcara, 3D effects artist; Ben Barnhardt, compositor/colorist. Music Singing Serpent Loren Parkins, music supervisor.

    Media Type:Commercial: Spec
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:CinemaStreet PicturesdPostEd Han



    The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV

    Wednesday, December 25, 2024

    Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”

    Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?

    The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.

    The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More

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