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    The Best Work You May Never See: Blink’s Pedro Martin-Calero Directs “Getaway” For Trainline, BBH London

    By SHOOTUpdated:No Comments5294 Views

    Conceived by a team at BBH London, this spot for Europe’s independent train and coach platform Trainline puts us in a high-stakes chase action thriller as we see one spy in hot pursuit of another. For a moment, it appears the villain has gotten away, jumping onto a train.

    But coming to the rescue is a helpful traveler with the “wonderfully predictable” Trainline app which gives the film’s hero real time train times and platform information which will help her locate the elusive bad guy.

    Filmed in Kiev Central Station, the ad debuts on TV and in cinemas across the U.K. this month during screenings of the aptly named Hollywood film The Commuter.

    Titled “Getaway,” the spot was directed by Pedro Martin-Calero of production house Blink.

    Hamish Pinnell, BBH creative director, said: “ “Am I going to make it?”, “what platform?”, “where’s my ticket?”. Everyone has had one of these thoughts when running late to catch a train. To encapsulate that feeling, BBH staged the most intense, dramatic train-related scene possible–a classic spy chase. But, the tension is no match for the Trainline app, which swiftly and predictably disposes of the drama and provides a one stop shop for travel information.”

    Credits

    Client Trainline Agency BBH London Hamish Pinnell, creative director; Fred Rodwell, Andy Parsons, sr. creatives; Victoria Keenan, producer. Production Blink Pedro Martin-Calero, director; Paul Weston, exec producer; Corin Taylor, producer; Beatrice Warren, production manager; Sebastian Blenkov, DP; Dennis Sonin, 1st AD. Postproduction MPC Amy Richardson, postproduction producer; Sacha Szwarc, editor; Iain Murray, VFX; George K, colorist. Sound Design String and Tins Will Cohen, sound designer. Music String and Tins 

    Media Type:Commercial: Cinema
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:BBH LondonBlinkPedro Martin-Calero



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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