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    The Best Work You May Never See: Blink’s Pedro Martin-Calero Directs “Getaway” For Trainline, BBH London

    By SHOOTUpdated:No Comments5323 Views

    Conceived by a team at BBH London, this spot for Europe’s independent train and coach platform Trainline puts us in a high-stakes chase action thriller as we see one spy in hot pursuit of another. For a moment, it appears the villain has gotten away, jumping onto a train.

    But coming to the rescue is a helpful traveler with the “wonderfully predictable” Trainline app which gives the film’s hero real time train times and platform information which will help her locate the elusive bad guy.

    Filmed in Kiev Central Station, the ad debuts on TV and in cinemas across the U.K. this month during screenings of the aptly named Hollywood film The Commuter.

    Titled “Getaway,” the spot was directed by Pedro Martin-Calero of production house Blink.

    Hamish Pinnell, BBH creative director, said: “ “Am I going to make it?”, “what platform?”, “where’s my ticket?”. Everyone has had one of these thoughts when running late to catch a train. To encapsulate that feeling, BBH staged the most intense, dramatic train-related scene possible–a classic spy chase. But, the tension is no match for the Trainline app, which swiftly and predictably disposes of the drama and provides a one stop shop for travel information.”

    Credits

    Client Trainline Agency BBH London Hamish Pinnell, creative director; Fred Rodwell, Andy Parsons, sr. creatives; Victoria Keenan, producer. Production Blink Pedro Martin-Calero, director; Paul Weston, exec producer; Corin Taylor, producer; Beatrice Warren, production manager; Sebastian Blenkov, DP; Dennis Sonin, 1st AD. Postproduction MPC Amy Richardson, postproduction producer; Sacha Szwarc, editor; Iain Murray, VFX; George K, colorist. Sound Design String and Tins Will Cohen, sound designer. Music String and Tins 

    Media Type:Commercial: Cinema
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:BBH LondonBlinkPedro Martin-Calero



    Merman Serves As Hybrid Agency-Production Co. For Blink Home Security Campaign

    Thursday, December 26, 2024

    Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.

    Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.

    “We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”

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