Conceived by a team at BBH London, this spot for Europe’s independent train and coach platform Trainline puts us in a high-stakes chase action thriller as we see one spy in hot pursuit of another. For a moment, it appears the villain has gotten away, jumping onto a train.
But coming to the rescue is a helpful traveler with the “wonderfully predictable” Trainline app which gives the film’s hero real time train times and platform information which will help her locate the elusive bad guy.
Filmed in Kiev Central Station, the ad debuts on TV and in cinemas across the U.K. this month during screenings of the aptly named Hollywood film The Commuter.
Titled “Getaway,” the spot was directed by Pedro Martin-Calero of production house Blink.
Hamish Pinnell, BBH creative director, said: “ “Am I going to make it?”, “what platform?”, “where’s my ticket?”. Everyone has had one of these thoughts when running late to catch a train. To encapsulate that feeling, BBH staged the most intense, dramatic train-related scene possible–a classic spy chase. But, the tension is no match for the Trainline app, which swiftly and predictably disposes of the drama and provides a one stop shop for travel information.”
CreditsClient Trainline Agency BBH London Hamish Pinnell, creative director; Fred Rodwell, Andy Parsons, sr. creatives; Victoria Keenan, producer. Production Blink Pedro Martin-Calero, director; Paul Weston, exec producer; Corin Taylor, producer; Beatrice Warren, production manager; Sebastian Blenkov, DP; Dennis Sonin, 1st AD. Postproduction MPC Amy Richardson, postproduction producer; Sacha Szwarc, editor; Iain Murray, VFX; George K, colorist. Sound Design String and Tins Will Cohen, sound designer. Music String and Tins
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More