Nick Ball of blink productions directed this “Ode To Bad” spot for U.K. mobile network giffgaff via agency Neverland.
The film presents human behavior at its worst during a night out in the city. A voiceover thanks “bad” for all the wrongdoing but a parting act shows the good which we’re still capable of, seguing to giffgaff’s “We’re Up To Good” initiative by which the brand promotes taking responsibility and advancing sustainability.
Untold Studios served as VFX house.
CreditsClient giffgaff Agency Neverland Jon Forsyth, co-founder, creative strategy; Simon Massey, co-founder, brand strategy; Noel Hamilton, executive creative director; Lloyd Daniel, associate creative director; Liam Crerar, sr. creative; Amy Coomber, head of production; Claire Pearson, producer; Laura Kinzett, strategy director; Darren Savage, Clem Lepinard, sr. strategists; Rich Kennedy, head of design. Production blink productions Nick Ball, director; Patrick Craig, exec producer/producer; Sebastian Jowers, production manager; Steve Annis, DP; Jim Cole, 1st AD; Olly Williams, production designer; Rebecca Rich, costume designer; Hugo Smith-Bingham, locations manager; Anna Kennedy, casting. Editorial Trim Elise Butt, editor; Polly Kemp, offline edit producer; Lorna Searl, assistant editor. Postprodution/VFX Untold Studios, London David Fleet, executive creative director; Nathan Hoad, VFX producer; Tom Igglesden, exec producer; Alex Grey, VFX supervisor; Carlo Carfora, Cameron Johnson, Tom Moreland, VFX lead artists; Ed Turvey, Jinhui Wang, Matteo Antona, Philipppe Moine, Greta Kossowska, Gez Wright, Clara Parati, Michael Korniltsev, Emma Tyler, VFX artists; Rich Harris, online supervisor. (Toolbox: Maya, Houdini, Nuke, Flame) Color Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer. Audio Post 750mph Sam Ashwell, sound design & mix; Olivia Ray, audio producer; Kirsten Troy, voice casting director. Music Company Stare Crazy London Contemporary Orchestra, choir. Music Studio Rak Studios
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More