Nick Ball of blink productions directed this “Ode To Bad” spot for U.K. mobile network giffgaff via agency Neverland.
The film presents human behavior at its worst during a night out in the city. A voiceover thanks “bad” for all the wrongdoing but a parting act shows the good which we’re still capable of, seguing to giffgaff’s “We’re Up To Good” initiative by which the brand promotes taking responsibility and advancing sustainability.
Untold Studios served as VFX house.
Client giffgaff Agency Neverland Jon Forsyth, co-founder, creative strategy; Simon Massey, co-founder, brand strategy; Noel Hamilton, executive creative director; Lloyd Daniel, associate creative director; Liam Crerar, sr. creative; Amy Coomber, head of production; Claire Pearson, producer; Laura Kinzett, strategy director; Darren Savage, Clem Lepinard, sr. strategists; Rich Kennedy, head of design. Production blink productions Nick Ball, director; Patrick Craig, exec producer/producer; Sebastian Jowers, production manager; Steve Annis, DP; Jim Cole, 1st AD; Olly Williams, production designer; Rebecca Rich, costume designer; Hugo Smith-Bingham, locations manager; Anna Kennedy, casting. Editorial Trim Elise Butt, editor; Polly Kemp, offline edit producer; Lorna Searl, assistant editor. Postprodution/VFX Untold Studios, London David Fleet, executive creative director; Nathan Hoad, VFX producer; Tom Igglesden, exec producer; Alex Grey, VFX supervisor; Carlo Carfora, Cameron Johnson, Tom Moreland, VFX lead artists; Ed Turvey, Jinhui Wang, Matteo Antona, Philipppe Moine, Greta Kossowska, Gez Wright, Clara Parati, Michael Korniltsev, Emma Tyler, VFX artists; Rich Harris, online supervisor. (Toolbox: Maya, Houdini, Nuke, Flame) Color Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer. Audio Post 750mph Sam Ashwell, sound design & mix; Olivia Ray, audio producer; Kirsten Troy, voice casting director. Music Company Stare Crazy London Contemporary Orchestra, choir. Music Studio Rak Studios
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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