BBH London created this film for St. John Ambulance in which such familiar and well loved puppeteered characters as a past-his-prime Humpty, a water spout-haunted Incy Wincy, Jack & Jill and the Cat and the Fiddle struggle to come up with “The Impossible Nursery Rhyme.” But it’s all for a good cause as the objective is to save lives by making baby CPR as easy as remembering a nursery rhyme.
Directed by Becky & Joe (Becky Sloan and Joseph Pelling) via Blinkink, this spot took advantage of connections with Blink Industries, Blink’s TV development and production company, to bring in top British comedy talent to voice the characters, including Adam Buxton as Humpty and Tim Key as Incy Wincy.
Ian Heartfield, creative Director at BBH London, said: “Baby CPR is a difficult and scary thing to talk about. No one wants to think about it, let alone learn it. So we have to do everything we can to make people sit up and take notice. We hope that puppeteered nursery rhyme characters on the brink of a nervous breakdown will do the trick.”
