BBH London created this film for St. John Ambulance in which such familiar and well loved puppeteered characters as a past-his-prime Humpty, a water spout-haunted Incy Wincy, Jack & Jill and the Cat and the Fiddle struggle to come up with “The Impossible Nursery Rhyme.” But it’s all for a good cause as the objective is to save lives by making baby CPR as easy as remembering a nursery rhyme.
Directed by Becky & Joe (Becky Sloan and Joseph Pelling) via Blinkink, this spot took advantage of connections with Blink Industries, Blink’s TV development and production company, to bring in top British comedy talent to voice the characters, including Adam Buxton as Humpty and Tim Key as Incy Wincy.
Ian Heartfield, creative Director at BBH London, said: “Baby CPR is a difficult and scary thing to talk about. No one wants to think about it, let alone learn it. So we have to do everything we can to make people sit up and take notice. We hope that puppeteered nursery rhyme characters on the brink of a nervous breakdown will do the trick.”
Credits
Client St. John Ambulance Agency BBH London Ian Heartfield, creative director; Fred Rodwell, Andy Parsons, creatives; Victoria Keenan, Chris Styring, producers. Production Blinkink Becky & Joe (Becky Sloan and Joseph Pelling), directors; James Stevenson Bretton, exec producer; Ben Lole, producer; Hugo Donkin, production manager, editor; Ed Tucker, DP Audio 750mph VFX/Animation Becky & Joe, directors; Joseph Pelling, character design; Rose Popham, art director; Jonny Sabbagh, Will Harper, puppets build, puppeteers; Becky Sloan, puppets build; Baker Terry, puppeteer/music & lyrics; Simon Cartwright, puppeteer; Steph Bolduc, Isobel Irwin, art department; Daniel Britt, 2D backgrounds and animation.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
