Three people run triumphantly out of a Big Lots store carrying shopping bags. “We got ‘em,” a young man exclaims. They jump into a car, joining two other friends. Their commute begins and instead of the radio coming on, the passengers and driver team on an a cappella appreciation of what’s in those bags–Hostess snacks such as Twinkies, Ho Hos, Ding Dongs and Snowballs.
This offbeat spot heralds Big Lots becoming the official Hostess thrift outlet.
Jeff Jenkins directed via AdDigital for agency O’Keefe Reinhard & Paul.
CreditsClient Big Lots Agency O’Keefe Reinhard & Paul. Matt Reinhard, creative director; Sue Gillan, director of creative services; Cooper Johnson, Vinny DeGaetano, Aaron Fronk, writers; Scott Mitchell, executive producer. Production AdDigital Jeff Jenkins, director; Tom Mooney, Dan Klein, exec producers. Editorial Whiskey & Bananas Studio Jeff Jenkins, editor. Music Beacon Street Studios John Nau, Andrew Feltenstein, composers; Caitlin Rocklen, producer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More