Register

    The Best Work You May Never See: Big Lots’ “Twinkie Time”

    By SHOOTUpdated:No Comments2483 Views

    Three people run triumphantly out of a Big Lots store carrying shopping bags. “We got ‘em,” a young man exclaims. They jump into a car, joining two other friends. Their commute begins and instead of the radio coming on, the passengers and driver team on an a cappella appreciation of what’s in those bags–Hostess snacks such as Twinkies, Ho Hos, Ding Dongs and Snowballs.

    This offbeat spot heralds Big Lots becoming the official Hostess thrift outlet.

    Jeff Jenkins directed via AdDigital for agency O’Keefe Reinhard & Paul.

    Credits

    Client Big Lots Agency O’Keefe Reinhard & Paul. Matt Reinhard, creative director; Sue Gillan, director of creative services; Cooper Johnson, Vinny DeGaetano, Aaron Fronk, writers; Scott Mitchell, executive producer.  Production AdDigital Jeff Jenkins, director; Tom Mooney, Dan Klein, exec producers. Editorial Whiskey & Bananas Studio Jeff Jenkins, editor. Music Beacon Street Studios John Nau, Andrew Feltenstein, composers; Caitlin Rocklen, producer.

    Screenwork Type:Best Work



    Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor

    Tuesday, November 19, 2024

    This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.

    And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.

    Read More

    MySHOOT Profiles


    Add A Comment