Bouygues Telecom’s latest film, Max & Romain from agency BETC Paris, retraces the story of two childhood friends. Separated by life’s changes and the passing of time, they regain contact by using lantern torch signals just as they did as kids. Directed by Martin Werner via production house Henry, the film echoes Bouygues Telecom’s latest successful campaigns, using sensitive stories of interpersonal relationships accompanied by cult soundtracks (here, a cover of “I’m gonna be” by The Proclaimers).
The long format piece–part of the Bouygues Telecom campaign under the BETC-devised “We Are Made to be Together” signature–will air on television, online and in cinemas.
CreditsClient Bouygues Telecom Agency BETC Paris Stephane Xiberras, executive creative director; Olivier Aumard, creative director; Charles-Henry Joyaut, copywriter; Sebastien Lafaye, art director; Christophe Caurret, director of music creation; Sebastien Lintingre, creative producer. Production House Henry, Paris Martin Werner, director; Jean Ozannat, producer. Sound Production General POP
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Desโreeโs famed music track โYou Gotta Be.โ [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More