Bouygues Telecom’s latest film, Max & Romain from agency BETC Paris, retraces the story of two childhood friends. Separated by life’s changes and the passing of time, they regain contact by using lantern torch signals just as they did as kids. Directed by Martin Werner via production house Henry, the film echoes Bouygues Telecom’s latest successful campaigns, using sensitive stories of interpersonal relationships accompanied by cult soundtracks (here, a cover of “I’m gonna be” by The Proclaimers).
The long format piece–part of the Bouygues Telecom campaign under the BETC-devised “We Are Made to be Together” signature–will air on television, online and in cinemas.
Credits
Client Bouygues Telecom Agency BETC Paris Stephane Xiberras, executive creative director; Olivier Aumard, creative director; Charles-Henry Joyaut, copywriter; Sebastien Lafaye, art director; Christophe Caurret, director of music creation; Sebastien Lintingre, creative producer. Production House Henry, Paris Martin Werner, director; Jean Ozannat, producer. Sound Production General POP
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
