Dairy Farmers of Canada (DFC) celebrates the season with a charming film that connects the brand with the magic of the holidays. DFC’s holiday campaign by DDB Canada in Toronto shares a story of what happens to the milk children lay out for Santa on Christmas Eve.
“Milk plays an integral role in the long-standing tradition of leaving a glass out for Santa on Christmas Eve,” explains Sébastien Bergeron, assistant director, Mmarketing, DFC. “Our holiday campaign celebrates this cultural moment to connect the brand with the holidays in a relevant way.”
The 60-second stop-motion animated online film, “A glass for Santa,” asks the question whether or not Santa actually drinks all the milk on Christmas Eve. Set to a cover version of Stevie Wonder’s track “Everyone’s a Kid at Christmas Time,” the film is made entirely out of felt and was handcrafted by Bent Image Lab.
Client Dairy Farmers of Canada Agency DDB Canada, Toronto Cosmo Campbell, chief creative officer; Paul Wallace, executive creative director; Allan Topol, copywriter; Craig Ferguson, art director; Lorrie Zwer, producer; Brett McDonald, director of strategy. Production Bent Image Lab, Portland, Ore. Rob Shaw, director; Anthony Greene, exec producer; Brianna Vitale, producer; Greg Arden, art director; Ean McNamara, production designer; Mark Eifert, DP; Jesse McManus, character designer; Kamela Heyward, storyboards; Dani Turner, production coordinator; Jim Birkett, lighting/camera; Javan Ivey, armaturist/animator; Tina Hsu, Adam Taylor, animators; Jayme Hansen, Sara Moen, Lebrie Rich, Emily Myers, character fabricators; Aspen Farer, Chris Landon, model makers; Matt Lask, set fabrication; Kyle Wallace, Kelsey Curtis, Cary Sigler, art dept. production assistants; Cameron Carson, compositor; Brent Heise, editor. (Toolbox: Nuke, Adobe Premiere Pro) Color Mission Control Jalal Jemison, color corrector. Music A cover version of the Stevie Wonder track, “Everyone’s a Kid at Christmas Time” Audio Post Grayson Matthews, Toronto
Volvo, Forsman & Bodenfors, Director Marcus Ibanez Go Cross Country For Volvo–Through A Child’s POV
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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