In this TV spot directed by Alec Sutherland of Element for The Martin Agency, we see how faithful Boston Red Sox fans paint their homes–bringing Fenway Park’s Green Monster look and feel to their own abodes thanks to Benjamin Moore’s Fenway Collection.
Benjamin Moore paints is teaming up with the Boston Red Sox to not only help fans bring the Green Monster home, but to also give back to the city of Boston in the process. The new Fenway Collection, made and sold locally in Milford, Massachusetts, captures the spirit of the legendary team with shades including Green Monster, Boston Red, Boston Blue, Baseline White and Foul Pole Yellow. And for every gallon sold of the new Fenway Collection, Benjamin Moore will help renovate youth league ballparks in the Boston area.
Credits
Client Benjamin Moore Agency The Martin Agency Joe Alexander, chief creative officer; Vanessa Fortier, Sean Riley, sr. VPs/creative directors; Justin Bajan, sr. copywriter; Christina Cairo, executive broadcast producer; Liza Miller, associate producer; Riana Bocchino, sr. project manager; Matt Mattox, group planning director; Kevin Rothermel, sr. strategic planner. Production Element Alec Sutherland, director; Mark Hankey, head of production; Mark Schwartzbard, DP. Editorial Whitehouse Post New York Barney Miller, editor; Matt Schaff, assistant editor; Lauren Hertzberg, exec producer; Melanie Klein, editorial producer. Animation/VFX Carbon VFX Frank Devlin, exec producer; Paul O’Bierne, sr. producer; Matt Reilly, sr. Flame artist; Joe Scallione, Flame assist; Yohance Brown, colorist. Music The Standell’s “Dirty Water” Audio Post Rainmaker Mike O’Conner, engineer/mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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