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    The Best Work You May Never See: Benjamin Moore’s “Bring The Monster Home”

    By SHOOTUpdated:No Comments2524 Views

    In this TV spot directed by Alec Sutherland of Element for The Martin Agency, we see how faithful Boston Red Sox fans paint their homes–bringing Fenway Park’s Green Monster look and feel to their own abodes thanks to Benjamin Moore’s Fenway Collection.

    Benjamin Moore paints is teaming up with the Boston Red Sox to not only help fans bring the Green Monster home, but to also give back to the city of Boston in the process. The new Fenway Collection, made and sold locally in Milford, Massachusetts, captures the spirit of the legendary team with shades including Green Monster, Boston Red, Boston Blue, Baseline White and Foul Pole Yellow. And for every gallon sold of the new Fenway Collection, Benjamin Moore will help renovate youth league ballparks in the Boston area.

    Credits

    Client Benjamin Moore Agency The Martin Agency Joe Alexander, chief creative officer; Vanessa Fortier, Sean Riley, sr. VPs/creative directors; Justin Bajan, sr. copywriter; Christina Cairo, executive broadcast producer; Liza Miller, associate producer; Riana Bocchino, sr. project manager; Matt Mattox, group planning director; Kevin Rothermel, sr. strategic planner. Production Element Alec Sutherland, director; Mark Hankey, head of production; Mark Schwartzbard, DP. Editorial Whitehouse Post New York Barney Miller, editor; Matt Schaff, assistant editor; Lauren Hertzberg, exec producer; Melanie Klein, editorial producer. Animation/VFX Carbon VFX Frank Devlin, exec producer; Paul O’Bierne, sr. producer; Matt Reilly, sr. Flame artist; Joe Scallione, Flame assist; Yohance Brown, colorist. Music The Standell’s “Dirty Water” Audio Post Rainmaker Mike O’Conner, engineer/mixer.

    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:ElementThe Martin Agency



    Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor

    Tuesday, November 19, 2024

    This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.

    And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.

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