In this TV spot directed by Alec Sutherland of Element for The Martin Agency, we see how faithful Boston Red Sox fans paint their homes–bringing Fenway Park’s Green Monster look and feel to their own abodes thanks to Benjamin Moore’s Fenway Collection.
Benjamin Moore paints is teaming up with the Boston Red Sox to not only help fans bring the Green Monster home, but to also give back to the city of Boston in the process. The new Fenway Collection, made and sold locally in Milford, Massachusetts, captures the spirit of the legendary team with shades including Green Monster, Boston Red, Boston Blue, Baseline White and Foul Pole Yellow. And for every gallon sold of the new Fenway Collection, Benjamin Moore will help renovate youth league ballparks in the Boston area.
Credits
Client Benjamin Moore Agency The Martin Agency Joe Alexander, chief creative officer; Vanessa Fortier, Sean Riley, sr. VPs/creative directors; Justin Bajan, sr. copywriter; Christina Cairo, executive broadcast producer; Liza Miller, associate producer; Riana Bocchino, sr. project manager; Matt Mattox, group planning director; Kevin Rothermel, sr. strategic planner. Production Element Alec Sutherland, director; Mark Hankey, head of production; Mark Schwartzbard, DP. Editorial Whitehouse Post New York Barney Miller, editor; Matt Schaff, assistant editor; Lauren Hertzberg, exec producer; Melanie Klein, editorial producer. Animation/VFX Carbon VFX Frank Devlin, exec producer; Paul O’Bierne, sr. producer; Matt Reilly, sr. Flame artist; Joe Scallione, Flame assist; Yohance Brown, colorist. Music The Standell’s “Dirty Water” Audio Post Rainmaker Mike O’Conner, engineer/mixer.
Children’s charity Barnardos is releasing this thought-provoking film created by BBH Dublin to highlight the challenges some children in Ireland face.
Barnardos knows that to understand a child’s issues takes time and work. It’s not a quick fix.
That forms the basis of the new film in the “Change Their Story” campaign, which follows a young boy recounting a childhood birthday. It begins with him telling a story of a perfect day, surrounded by friends, family, presents and a huge cake topped with candles.
The story is then retold again and again. With each blow of the candle, more of the facade is chipped away to get to the truth; that his birthdays weren’t very special. The story ends with the boy, now in his teens, opening up about his real childhood experience to a Barnardos keyworker. All laddering up to the enduring line, “Because childhood lasts a lifetime.”
BBH Dublin worked closely with Barnardos to capture the reality of the healing process on film--how it’s an ongoing journey that requires continued support. David Leon directed via production company Iconoclast.
Evonne O’Rourke, production lead, BBH Dublin, added, “We felt a real responsibility to produce a piece of work that had impact and the power to support the brilliant work that Barnardos does. We knew we had a great script on our hands, but it was crucial that the idea was underpinned by craft that protected the authenticity of the story.
“It was a fine balance to strike--the production design, edit, sound design and color grade all had key parts to play in shaping and enhancing the narrative but not in a way that would overpower or become the focal point of the film.”
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