The animated profiles series for Google Play in tandem with Pop-Up Magazine’s California Sunday continues with a look at musician/comedian Reggie Watts.
In this piece, animated by Drew Tyndell, Watts discusses his penchant for model airplanes, Sesame Street, how he prepares (or doesn’t) to go onstage to perform, and the intrinsic health benefits of life in California.
This is the latest in a series of animated pieces celebrating how California has helped to shape and influence the careers of successful artists.
CreditsClient Google Play/California Sunday Agency BBH, Los Angeles Pelle Sjoenell, executive creative director; Josh Webman, Peter Albores, creative directors; Florencio Zavala, design director; Kristian Grove Moller, associate creative director. Animation Drew Tyndell, animator/illustrator/director. Music Shannon Ferguson Audio Mooj Zadie, sound production; Kevin Ferguson, sound recording.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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