Life is busy, especially in summer, as the day zips by. Before you know it, dinnertime is fast approaching. In BBH London’s latest Food Love Stories installment for Tesco supermarkets, one family faces just this scenario, but within a new family dynamic: Mum and Dad have separated and are still finding their feet in their new rhythms of life. The one thing that hasn’t changed, however, is their love for their daughter, so when she requests an impromptu barbecue, they work together as a team to make it happen.
Step forward The Tesco Fire Pit to save the day, a range of pre-marinated and ready to go products where all the hard work is done, bar the cooking. With The Tesco Fire Pit offering main courses, sides and condiments, Mum and Dad have everything they need to get dinner on the table as quickly as possible while they navigate their new normal.
Felipe Guimaraes, deputy executive creative director at BBH, said, “We see plenty of happy households in advertising but it’s rare to find portrayals of couples who are still figuring out how their new family dynamic can work. I am incredibly proud to have been part of this project. A story told with all the nuance and care that it deserves. Bravo to the whole Tesco team for moving on the way we tell Food Love Stories.”
Dayday of Biscuit Filmworks directed this spot which is part of the “That’s Dinner Sorted” campaign. Dayday shared, “It was a fantastic opportunity to get a chance to help bring this beautiful story to life in such a nuanced way. In my experience, you don’t really see such complex storytelling in ads these days, which speaks volumes about the type of agency that BBH is; they really champion creativity overall.”
CreditsClient Tesco Agency BBH London Alex Grieve, chief creative officer; Helen Rhodes, executive creative director; Felipe Guimaraes, deputy executive creative director & creative director; Oliver Short, Jennifer Short, creatives; Saskia Jones, group strategy director; Joy Molan, sr. strategist; Charlotte Kirk, film producer. Production Company Biscuit Filmworks Dayday, director; Hunter Daly, DP; Rupert Reynolds-Maclean, managing director; Samantha Chitty, exec producer; Polly du Plessis, head of production; Lara Baldwin, producer. Editorial TenThree Owen O’Sullivan, editor. Postproduction Electric Theatre Collective Emma Hughes, postproduction producer; Robin McGloin, 2D lead artist; Jason Wallis, colorist. Audio String & Tins Jim Stewart, engineer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More