Life is busy, especially in summer, as the day zips by. Before you know it, dinnertime is fast approaching. In BBH London’s latest Food Love Stories installment for Tesco supermarkets, one family faces just this scenario, but within a new family dynamic: Mum and Dad have separated and are still finding their feet in their new rhythms of life. The one thing that hasn’t changed, however, is their love for their daughter, so when she requests an impromptu barbecue, they work together as a team to make it happen.
Step forward The Tesco Fire Pit to save the day, a range of pre-marinated and ready to go products where all the hard work is done, bar the cooking. With The Tesco Fire Pit offering main courses, sides and condiments, Mum and Dad have everything they need to get dinner on the table as quickly as possible while they navigate their new normal.
Felipe Guimaraes, deputy executive creative director at BBH, said, “We see plenty of happy households in advertising but it’s rare to find portrayals of couples who are still figuring out how their new family dynamic can work. I am incredibly proud to have been part of this project. A story told with all the nuance and care that it deserves. Bravo to the whole Tesco team for moving on the way we tell Food Love Stories.”
Dayday of Biscuit Filmworks directed this spot which is part of the “That’s Dinner Sorted” campaign. Dayday shared, “It was a fantastic opportunity to get a chance to help bring this beautiful story to life in such a nuanced way. In my experience, you don’t really see such complex storytelling in ads these days, which speaks volumes about the type of agency that BBH is; they really champion creativity overall.”
CreditsClient Tesco Agency BBH London Alex Grieve, chief creative officer; Helen Rhodes, executive creative director; Felipe Guimaraes, deputy executive creative director & creative director; Oliver Short, Jennifer Short, creatives; Saskia Jones, group strategy director; Joy Molan, sr. strategist; Charlotte Kirk, film producer. Production Company Biscuit Filmworks Dayday, director; Hunter Daly, DP; Rupert Reynolds-Maclean, managing director; Samantha Chitty, exec producer; Polly du Plessis, head of production; Lara Baldwin, producer. Editorial TenThree Owen O’Sullivan, editor. Postproduction Electric Theatre Collective Emma Hughes, postproduction producer; Robin McGloin, 2D lead artist; Jason Wallis, colorist. Audio String & Tins Jim Stewart, engineer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, โAct FAST,โ to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing โHelp Us, Help Youโ campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where thereโs the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: โFace or arm or speech, at the first sign, itโs time to call 999.โ
Jo Bacon, Group CEO, M&C Saatchi UK, said, โWe want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.โ
Matt Lee, executive creative director, M&C Saatchi UK, commented: โThis is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismicโan extraordinary gear change, framed in a really ordinary way.โ
Director Tagholm shared, โMy Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So thereโs... Read More