Register

    The Best Work You May Never See: BBDO Paris Reveals The Power of Dance For Ubisoft

    By SHOOTUpdated:No Comments1982 Views

    For the release of Just Dance 2017, the latest installment of the music video game, Ubisoft and BBDO Paris conducted a survey in several European countries, in collaboration with OpinionWay, about the social power of dance. According to the study, 45% of Europeans say they discovered or rediscovered someone they thought they knew, just by dancing with them–and 75% of Europeans think that dancing is a good way to break the ice and make friends.*

    This revelation confirmed Ubisoft and BBDO Paris’ own observations as they worked together for the first time to create this international ad campaign: “You never know someone until you dance with them.” The campaign spotlights this true power of dancing: revealing something completely new about the person you’re dancing with.

    The result is an international campaign that gives us a good reason to dance and discover Just Dance 2017. The campaign uses three funny, authentic films to illustrate the moments of truth that only dancing can cause. The idea of the campaign came from an insight about dancing: that it opens us up and shows other people our true selves. When you dance, you’re not your job, your social status or your past. You’re just you, here and now. Dancing with someone creates an undeniable connection. And don’t we really discover people when we see them dance? In this particular piece, a young lass gets to know her dad, Bill, through his dancing–which she at first finds embarrassing but then comes around to appreciate for what it reflects.

    The films were directed by Will Hoffman and Julius Metoyer via production house Henry.

    Credits

    Client Ubisoft/Just Dance 2017 Agency BBDO Paris Matthieu Elkaim, executive creative director; Benjamin Davison, art director; James Gebler, copywriter; Julien Sanson, head of production; Morgane Bohn, TV producer. Production Company Henry Will Hoffman & Julius Metoyer, directors; Jean Luc Bergeron, exec producer; Laust Trier Mork, DP. Executive Production Smile

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:BBDO Paris



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

    MySHOOT Profiles


    Add A Comment