BBDO New York teamed with a pair of brands–Pedigree Dog Food and Mobil Delvac diesel oil–to create this docu-series of shorts chronicling the story of three truck drivers’ pet adoptions. The Mutts4Trucks campaign connects truck drivers in need of companionship with shelter dogs in need of a home. The coming together of trucker and canine is an overwhelmingly positive experience, showing the good that dogs can do for people’s physical and mental health. Conversely the truck drivers bring these dogs a better, more caring and exercise-filled existence.
BBDO Studios served as production company for these documentary-style videos in which director Brody Bernheisel and DP Noah Fowler captured life on the road for the three truckers and their new best friends.
This video gives an overview of all three drivers and their furry buddies.
Credits
Client Mars Petcare–Pedigree Dog Food/Mobile Delvac Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, Peter Kain, Gianfranco Arena, executive creative directors; Mike Tunney, Randy Vankleeck, sr. creative directors; James Harvey, creative director; Karen D’Souza, Gavin Breyer, associate creative directors; Morgan Hoff, art director; Larissa Magera, writer; David Rolfe, EVP, director of integrated production; Yamaris Leon, SVP, content operations director; Mike Woodall, producer; Julia Millison, music producer. Production Company BBDO Studios Brody Bernheisel, director; Noah Fowler, DP; Mike Gentile, exec producer; Jonathan Hsu, line producer. Editorial EG+ Mike Plunkett, editor; Vanessa Rodriguez, jasmine Veridiano, assistant editors; Damisi Rosemond, head of content production; Greg Jenkins, exec producer; Danielle Knight, post producer. Audio Post EG+ Corey Bauman, sound engineer. Conform/Finish EG+ Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer. Casting GENUINE, New York
In this Super Bowl :30 for Reese’s Chocolate Lava Big Cup--directed by Matias & Mathias of Epoch Films for agency Erich & Kallman--a concerned park ranger reports live from the site of an active volcano where Reese’s fans are going to extreme lengths to get their hands and taste buds on the lava flow.
As passion builds, a team of park rangers rein in the mayhem--saving grandma from scootering into the hot flowing molten lava--and try to clear up the confusion: “Don‘t eat lava. Eat ooey-gooey Chocolate Lava.”
“There’s nothing better than seeing our fans go wild over new flavor additions to the classic Reese’s chocolate and peanut butter combo,” said Ryan Riess, VP of brand strategy and creative development, The Hershey Company. “The Big Game is the perfect stage to showcase our fan’s energy – whether that be from the top of a volcano or on the couch during football Sunday.”
In a joint statement, directors Matias & Mathias said of the “Don’t Eat Lava” spot, “Although the characters’ obsession with Reese’s Chocolate Lava Big Cups is completely realistic and very easy to identify with, our favorite part of this project was seeing all the talented people we got to work with become obsessed with making the lava flows of our dreams become a reality.”
