BBDO New York teamed with a pair of brands–Pedigree Dog Food and Mobil Delvac diesel oil–to create this docu-series of shorts chronicling the story of three truck drivers’ pet adoptions. The Mutts4Trucks campaign connects truck drivers in need of companionship with shelter dogs in need of a home. The coming together of trucker and canine is an overwhelmingly positive experience, showing the good that dogs can do for people’s physical and mental health. Conversely the truck drivers bring these dogs a better, more caring and exercise-filled existence.
BBDO Studios served as production company for these documentary-style videos in which director Brody Bernheisel and DP Noah Fowler captured life on the road for the three truckers and their new best friends.
This video gives an overview of all three drivers and their furry buddies.
Credits
Client Mars Petcare–Pedigree Dog Food/Mobile Delvac Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, Peter Kain, Gianfranco Arena, executive creative directors; Mike Tunney, Randy Vankleeck, sr. creative directors; James Harvey, creative director; Karen D’Souza, Gavin Breyer, associate creative directors; Morgan Hoff, art director; Larissa Magera, writer; David Rolfe, EVP, director of integrated production; Yamaris Leon, SVP, content operations director; Mike Woodall, producer; Julia Millison, music producer. Production Company BBDO Studios Brody Bernheisel, director; Noah Fowler, DP; Mike Gentile, exec producer; Jonathan Hsu, line producer. Editorial EG+ Mike Plunkett, editor; Vanessa Rodriguez, jasmine Veridiano, assistant editors; Damisi Rosemond, head of content production; Greg Jenkins, exec producer; Danielle Knight, post producer. Audio Post EG+ Corey Bauman, sound engineer. Conform/Finish EG+ Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer. Casting GENUINE, New York
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
