BBDO New York teamed with a pair of brands–Pedigree Dog Food and Mobil Delvac diesel oil–to create this docu-series of shorts chronicling the story of three truck drivers’ pet adoptions. The Mutts4Trucks campaign connects truck drivers in need of companionship with shelter dogs in need of a home. The coming together of trucker and canine is an overwhelmingly positive experience, showing the good that dogs can do for people’s physical and mental health. Conversely the truck drivers bring these dogs a better, more caring and exercise-filled existence.
BBDO Studios served as production company for these documentary-style videos in which director Brody Bernheisel and DP Noah Fowler captured life on the road for the three truckers and their new best friends.
This video gives an overview of all three drivers and their furry buddies.
Credits
Client Mars Petcare–Pedigree Dog Food/Mobile Delvac Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, Peter Kain, Gianfranco Arena, executive creative directors; Mike Tunney, Randy Vankleeck, sr. creative directors; James Harvey, creative director; Karen D’Souza, Gavin Breyer, associate creative directors; Morgan Hoff, art director; Larissa Magera, writer; David Rolfe, EVP, director of integrated production; Yamaris Leon, SVP, content operations director; Mike Woodall, producer; Julia Millison, music producer. Production Company BBDO Studios Brody Bernheisel, director; Noah Fowler, DP; Mike Gentile, exec producer; Jonathan Hsu, line producer. Editorial EG+ Mike Plunkett, editor; Vanessa Rodriguez, jasmine Veridiano, assistant editors; Damisi Rosemond, head of content production; Greg Jenkins, exec producer; Danielle Knight, post producer. Audio Post EG+ Corey Bauman, sound engineer. Conform/Finish EG+ Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer. Casting GENUINE, New York
Carmaker Dacia, owned by Renault, is taking part in the legendary Dakar Rally, a grueling long distance race where drivers take on the Saudi Arabian desert.
To mark Dacia’s first-ever participation in the Dakar Rally, Publicis Conseil created this film which presents a world of sand that is as spectacular as it is challenging for drivers and their vehicles. Rune Milton directed this visceral, hyper-realistic piece via production house Wanda.
As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The work has been released in Europe on television and digital.
