This online video is a key component of agency barrettSF’s first campaign for 1,000 Days, a non-profit organization dedicated to improving nutrition for children and expectant mothers. The narrative behind the creative comes from the infant’s POV, meaning we hear from babies advocating for babies. This “Baby Anthem” video combines humor with universally relatable baby moments to show that every infant deserves a fair, healthy start.
“One-third of the world’s population is malnourished,” commented Todd Eisner, creative director at barrettSF. “Unfortunately, one-year-olds have a hard time articulating that need. Our idea was to help them find the words.”
Clayton Worfolk directed and edited via Even Odd Films.
Credits
Client 1,000 Days Agency barrettSF Jamie Barrett, executive creative director; Todd Eisner, creative director; Conor Duignan, head of broadcast production. Production Even Odd Films Clayton Worfolk, director/editor; Tyler McPherron, DP; Malcolm Pullinger, exec producer; Kimi Milo, line producer. Music The Music Playground Eric Hillebrecht, VP/creative director. Track: “The Sailor,” Bright Moments Audio Post One Union Matt Zipkin, sound engineer. Postproduction Mission Film & Design Ayumi Ashley, colorist.
Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.
Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.
The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.
Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
