DAVID Buenos Aires created “Dear Customer” for HSBC, a campaign that seeks to educate consumers on how cybercriminals operate and how to avoid being a victim. This spot depicts a typical cliché bank robbery to demonstrate how cybercriminals operate under the new phishing ploy. In the script, the modus operandi of a virtual scam is recreated where the cybercriminals pretend to be a trustworthy organization in the search for the victim’s data and personal passwords.
Nicolás Vara and Ignacio Flotta, the agency’s executive creative directors, shared in a joint statement, “The aim of this campaign is to raise user’s awareness of new types of banking crimes. These types of cybercrimes are effective because you don´t see them coming. They surprise you when you act in good faith and don´t realize that you are a victim of a crime until it’s too late. This type of behavior is what we are trying to demonstrate on the piece”.
Augusto Gimenez Zapiola and Alejandro Rey directed the “Dear Customer” spot via production house Argentinacine.
CreditsClient HSBC Agency DAVID Buenos Aires Pancho Cassis, global chief creative officer; Nicolas Vara, Ignacio Flotta, executive creative directors; Agustin Aiassa, copywriter; Julian Tedesco, art director; Jimena Oliva, head of production; Agustina Perez Ponce, producer. Production Company Argentinacine Augusto Gimenez Zapiola, Ale Rey, directors; Diego Gonzalez, exec producer; Nano Tidone, head of production; German Escande, producer; Javier Julia, DP; Julieta Wagner, art director. Editorial Joaquin Pellarollo, editor. Color Alejandra Lescano, color. Audio Big Sound. Music Bigotes Musica Postproduction Aldo Ferrari, post coordinator.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More