DAVID Buenos Aires created “Dear Customer” for HSBC, a campaign that seeks to educate consumers on how cybercriminals operate and how to avoid being a victim. This spot depicts a typical cliché bank robbery to demonstrate how cybercriminals operate under the new phishing ploy. In the script, the modus operandi of a virtual scam is recreated where the cybercriminals pretend to be a trustworthy organization in the search for the victim’s data and personal passwords.
Nicolás Vara and Ignacio Flotta, the agency’s executive creative directors, shared in a joint statement, “The aim of this campaign is to raise user’s awareness of new types of banking crimes. These types of cybercrimes are effective because you don´t see them coming. They surprise you when you act in good faith and don´t realize that you are a victim of a crime until it’s too late. This type of behavior is what we are trying to demonstrate on the piece”.
Augusto Gimenez Zapiola and Alejandro Rey directed the “Dear Customer” spot via production house Argentinacine.
Credits
Client HSBC Agency DAVID Buenos Aires Pancho Cassis, global chief creative officer; Nicolas Vara, Ignacio Flotta, executive creative directors; Agustin Aiassa, copywriter; Julian Tedesco, art director; Jimena Oliva, head of production; Agustina Perez Ponce, producer. Production Company Argentinacine Augusto Gimenez Zapiola, Ale Rey, directors; Diego Gonzalez, exec producer; Nano Tidone, head of production; German Escande, producer; Javier Julia, DP; Julieta Wagner, art director. Editorial Joaquin Pellarollo, editor. Color Alejandra Lescano, color. Audio Big Sound. Music Bigotes Musica Postproduction Aldo Ferrari, post coordinator.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
