This comedy spot continues a campaign for Aspen Dental conceived by agency CP+B Miami which confronts the public mistrust of dentists–surprising bills, inconvenient hours, impersonal care–and pledges to make it right.
One of two new Aspen Dental commercials directed by Jason Farrand via Plus Productions, “Bank” puts us in the midst of a bank robbery when a dentist comes to the rescue despite everyone’s skepticism.
Credits
Client Aspen Dental Agency CP+B Miami Tom Adams, executive creative director; Graham McCann, VP/creative director/copywriter; Marcus Kawamura, creative director/art director; Eliana Ferrer, sr. art director; Jeff Hodgson, sr. copywriter; Kate Hildebrant, VP, director of video production; Sloan Schroeder, VP, director of content production; Autumn Hines, producer; Katie Frank, jr. producer; Evie Macias, content supervisor; Leen Dahman, content manager; Samantha Alonso, VP, strategy director; Claudia Preston, sr. strategist; Andy Hamm, music supervisor. Production Plus Productions Jason Farrand, director; Stöps Langensteiner, DP; John McGarty, VP/exec producer. Audio Post Lime Studios Matt Miller, mixer; Lisa Mermelstein, assistant mix; Susie Boyajan, exec producer. Music Beacon Street Studios Leslie DiLullo, exec producer; John Nau, Andrew Feltenstein, composers. Track: “alarming” Sound Design Lime Studios Matt Miller, sound designer. Color Company 3 Stefan Sonnenfeld, sr. colorist; Katie Andrews, sr. producer. Editorial Plus Productions Andrew Ratzlaff, editor; Derrick Monks, assistant editor; Dre Krichevsky, editorial exec producer; Kate Swenson, editorial producer. Post/VFX Method Studios Kelly Bumbarger, Flame artist; Julia Paskert, producer; Robert Owens, post sr. exec producer.
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Best Work
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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