Water beads up into droplets and flees a shower head, a bucket, a bottle and joins with other H2O to form a huge blob–which finally finds its desired destination, an Artema water faucet.
Credits
Agency: RPM Radar/CDP Europe, Istanbul Paul McMillan, creative director/art director; Harkan Bey, copywriter; Iris Bey, producer. Production Company: DKFY, Istanbul Hugo Cariss, director; Deniz Kunkut, executive producer/producer; Danny Cohen, DP. (Cariss is handled stateside by The Production Farm, New York.) Editorial: Sinefekt Taner Saf, editor
Postproduction: Cine-Image, Istanbul Dilek Ergun, colorist
Visual Effects: Imaj Post Burak Balkan, Inferno artist; Arman Sernaz, 3-D artist
Sound Design: play-industries, London Ben Edwards, sound designer.
Audio: Penny Lane, New York Joe Muccio, audio mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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