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    The Best Work You May Never See: Ari Merkin, Director Jared Knecht Team On “I Got This” For Face the Music

    By SHOOTUpdated:No Comments3496 Views

    Agency creative Ari Merkin teamed with director Jared Knecht of m ss ng p eces and songwriter Richie Supa on this music video for Face the Music, a non-profit organization that provides scholarships for addicts and uses the power of music to help people recognize and conquer addiction. The clip is sponsored by Recovery Unplugged, a treatment center with various detox, residential and inpatient facilities in Austin, Fort Lauderdale and DC.

    Driven by the song, this video shows different addicts in denial, insisting they’re in control of the situation with the song mantra “I got this.” Supa’s song is one of many original pieces of music he’s crafted for musical therapy jam sessions to help clients in recovery.

    Credits

    Client Face the Music/Recovery Unplugged  Agency Ari Merkin Ari Merkin, copywriter/art director; Clair Grupp, executive producer; Dan Seliger, digital strategist. Production m ss ng p eces Jared Knecht, director. Editorial Exile Matt Murphy, editor; Stephania Dulowski, assistant editor; Evyn Bruce, sr. producer; Lauren Pullano, producer. Music Original Song: “I got this” by Richie Supa from the Enemy album  Music Elias Eric Ronick, creative director; Matt Phenix, head of production; Luke Atencio, additional arrangement. Color Company 3 Kath Raisch, colorist.

    Media Type:Music Video
    ScreenWork Categories:Music Video
    Screenwork Type:Best Work
    Video Tags:Ari MerkinJared Knechtm ss ng p eces



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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