Agency creative Ari Merkin teamed with director Jared Knecht of m ss ng p eces and songwriter Richie Supa on this music video for Face the Music, a non-profit organization that provides scholarships for addicts and uses the power of music to help people recognize and conquer addiction. The clip is sponsored by Recovery Unplugged, a treatment center with various detox, residential and inpatient facilities in Austin, Fort Lauderdale and DC.
Driven by the song, this video shows different addicts in denial, insisting they’re in control of the situation with the song mantra “I got this.” Supa’s song is one of many original pieces of music he’s crafted for musical therapy jam sessions to help clients in recovery.
Credits
Client Face the Music/Recovery Unplugged Agency Ari Merkin Ari Merkin, copywriter/art director; Clair Grupp, executive producer; Dan Seliger, digital strategist. Production m ss ng p eces Jared Knecht, director. Editorial Exile Matt Murphy, editor; Stephania Dulowski, assistant editor; Evyn Bruce, sr. producer; Lauren Pullano, producer. Music Original Song: “I got this” by Richie Supa from the Enemy album Music Elias Eric Ronick, creative director; Matt Phenix, head of production; Luke Atencio, additional arrangement. Color Company 3 Kath Raisch, colorist.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
