In just one year, the number of Canadian teens who vape has increased by 74 percent. To raise awareness of this alarming situation and to further educate parents, the Canadian Lung Association, Heart & Stroke Foundation has partnered with Publicis Canada in Toronto to create the “Flavored vapes Hook Kids” video campaign which highlights how industry uses flavors to attract young people to products that contain nicotine.
In this particular PSA, we see an ice cream truck vendor selling his treats to families and more specifically to kids. The ice cream flavors are all enticing except for one flaw–each serving contains nicotine. Upon learning this, parents are angered, disgusted and mortified. Yet there is not nearly that same level of disdain and horror when vaping companies push their luscious tropical or kid favorite combo flavors in an effort to get youngsters addicted.
Titled “Ice Cream Truck,” this short was directed by a trio of creatives from Publicis Canada–Tim Kavander, Dean Hore and Lucas Longman.
Credits
Client Canadian Lung Association, Heart & Stroke Foundation Agency Publicis Canada, Toronto Tim Kavender, EVP, creative director, writer; Dean Hore, group creative director, writer; Lucas Longman, associate creative director, art director; Adam Notzi Keyser, writer; Andrew Schuler, art director; Pam Portsmouth, producer; Lori Jankelow, associate creative director of design/graphic designer. Production IQ Productions/The Makers Tim Kavendar, Dean Hore, Lucas Longman, directors (all creatives from Publicis Canada); Mark Bisson, Jennifer Millington, Terry Theofilactidis, production execs; Marc Milliard, line producer; Sean McBride (The Makers), DP. Casting Steven Mann Casting Postproduction VideoNerve Karen Huybers, postproduction producer; Drew Stevenson, editor; Daryl Shaughnessy, Flame artist. Color The Vanity Andrew Exworth, colorist. Music/Sound Pirate Toronto Tom Eymundson, audio director. Location Sound Toronto Sound Adam Clark, location sound.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
