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    The Best Work You May Never See: Animal Foundation’s “Pet Dog”

    By SHOOTUpdated:No Comments2214 Views

    This tongue-in-cheek infomercial style longer form PSA promotes the many advantages of having a pet dog–as we see canines serve as floor cleaners (eating spilled food), a barking alarm system when someone rings the doorbell, a concierge fetching the morning newspaper, a babysitter, even a physical fitness trainer (with the “gym attachment” of a leash bringing master and dog together to jog).

    Agency R&R Partners conceptualized the spot, directed by Bill Aylward via FiveSix Productions. The spot is part of an integrated campaign to promote pet ownership and drive traffic to the Animal Foundation’s NewPetNow.com where dogs and cats can be adopted.

    Credits

    Client The Animal Foundation (Las Vegas) Agency R&R Partners Arnie DiGeorge, executive creative director; Ron Lopez, creative director; Chrissy Deem, Mary Money, copywriters; Rachel Hogan, art director. Sherpa Pictures, agency producer. Production FiveSix Productions Bill Aylward, director; Rob Jax, exec producer; David C. Smith, DP. Editorial FiveSix Productions John Stocker, editor.

    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:R&R Partners



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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