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    The Best Work You May Never See: Animal Foundation’s “Pet Dog”

    By SHOOTUpdated:No Comments2227 Views

    This tongue-in-cheek infomercial style longer form PSA promotes the many advantages of having a pet dog–as we see canines serve as floor cleaners (eating spilled food), a barking alarm system when someone rings the doorbell, a concierge fetching the morning newspaper, a babysitter, even a physical fitness trainer (with the “gym attachment” of a leash bringing master and dog together to jog).

    Agency R&R Partners conceptualized the spot, directed by Bill Aylward via FiveSix Productions. The spot is part of an integrated campaign to promote pet ownership and drive traffic to the Animal Foundation’s NewPetNow.com where dogs and cats can be adopted.

    Credits

    Client The Animal Foundation (Las Vegas) Agency R&R Partners Arnie DiGeorge, executive creative director; Ron Lopez, creative director; Chrissy Deem, Mary Money, copywriters; Rachel Hogan, art director. Sherpa Pictures, agency producer. Production FiveSix Productions Bill Aylward, director; Rob Jax, exec producer; David C. Smith, DP. Editorial FiveSix Productions John Stocker, editor.

    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:R&R Partners



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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