“An athlete or a mother. You shouldn’t have to choose,’’ says Swiss triathlete and Olympic gold medalist Nicola Spirig in running shoe brand On’s latest marketing campaign.
Centerpiece of the campaign is this three-minute Superfrau biopic which starts with a dramatic shot of Spirig, strong and commanding in a swimming costume, seemingly about to dive into a cold Lake St Moritz to start training. On closer inspection she is holding something in her arms–it turns out to be her five-month old baby Alexis. This poignant moment sets the tone in a short film demonstrating the seamlessness of Spirig’s existence as an athlete and as a mother–showing how passionate she is about these two equally important aspects of her life. A strong call to arms that women should never have to sacrifice a part of themselves to have a family.
Directed by Sam Coleman of Giant Films, Cape Town, the piece contrasts footage of Spirig’s incredible endurance–running, cycling and swimming through the Swiss mountains–with the intimacy of caring for her three young children. The film is made by award-winning creative director and sports expert Andy Fackrell who has a rich legacy, having worked with leading agencies such as Wieden+Kennedy and 180 Amsterdam on the two biggest sports brands in the world–and most recently he’s committed his time to environmental and socially conscious campaigns.
Fackrell shared, “I’ve been lucky to work with some of the biggest names for Nike and adidas, but this was the first time working with an athlete who is also a mother of three. And one that’s been competing at this level for 20 years. The reason she’s so good is more than simply talent–being a mother has made her even more determined and focused. She may well be the greatest endurance athlete in the world. And on top of this she’s also a lawyer. Therefore, I can safely say: a superfrau, Nicola Spirig most definitely is.”
CreditsClient On AG. Agency Andy Fackrell, Sydney Andy Fackrell, creative Production Giant Films, Butterfly Films, Cape Town Sam Coleman, director Anna Telford, exec producer; David Horler, Catherine De la Harpe, line producers; Devin Toselli, DP; Wendy Fredriksson, production design & costume. Editorial The Post Office, Auckland Steve Gulik, editor. Music Grayson Gilmore, Wellington Sound Big Tree Studios, Auckland David Liversidge, sound design & mix. Color/Online/Flame Big Tree Studios, Auckland David McLaren, colorist; James Corden, online/Flame; Rachel Liversidge, postproduction producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More