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    The Best Work You May Never See: AMV BBDO, Director Greg Bell Find Tech Expertise From Currys In An Airport Security Luggage Tray

    By SHOOTUpdated:No Comments2486 Views

    U.K. retailer Currys has launched a brand platform called “Beyond Techspectations.” Created by AMV BBDO, London, with media strategy developed by Spark Foundry, the aim of “Beyond Techspectations” is to show how Currys goes above and beyond in everything it does to deliver the best expertise, service, and the best possible prices for customers.

    To kick this off, Currys has rolled out a comedic back-to-school campaign showing its team of experts going above and beyond to provide the perfect laptops for students starting the new term. Among the three TV ads is this one, “Security,” where a Currys expert appears within a security luggage tray at the airport to offer expertise as to the best laptop computer to buy.

    The campaign spots were directed by Greg Bell via Red Studios at AMV and will run across TV, online and social media.

    Credits

    Client Currys Agency AMV BBDO, London Nicholas Hulley, Nadja Lossgott, chief creative officers; Jeremy Tribe, David Westland, creative directors; Diccon Driver, Alan Wilson, creative team; Michael Alhadeff, strategy; Trish Russell, creative production partner. Media Agency Spark Foundry Production Company Red Studios Greg Bell, director; Richard Martin, producer; Helen Turner, production manager. Editorial TenThree Postproduction Company 1920 Sound Studio GCRS

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:AMV BBDOGreg BellRed Studios



    The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV

    Wednesday, December 25, 2024

    Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”

    Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?

    The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.

    The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More

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