U.K. retailer Currys has launched a brand platform called “Beyond Techspectations.” Created by AMV BBDO, London, with media strategy developed by Spark Foundry, the aim of “Beyond Techspectations” is to show how Currys goes above and beyond in everything it does to deliver the best expertise, service, and the best possible prices for customers.
To kick this off, Currys has rolled out a comedic back-to-school campaign showing its team of experts going above and beyond to provide the perfect laptops for students starting the new term. Among the three TV ads is this one, “Security,” where a Currys expert appears within a security luggage tray at the airport to offer expertise as to the best laptop computer to buy.
The campaign spots were directed by Greg Bell via Red Studios at AMV and will run across TV, online and social media.