Rob Pritts of Backyard directed this comically informative :30 PSA which delivers everything you need for a gag, but not for an emergency. This American Red Cross PSA features a husband attempting to justify his funny-but-useless emergency supply kit selections to his wife. Agency is BBDO Atlanta.
Credits
Agency: BBDO Atlanta Scott Biear, copywriter; Silver Cuellar, art director; Todd Johnson, producer. Production Company: Backyard Rob Pritts, director; Floridan Stadler, DP; Kevin Sharpton, producer; Kris Mathur, exec producer. Editorial: Optimus Justin Amore, Kaitlin Zaumseil, editors; Therese Hunsberger, editorial producer.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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