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    The Best Work You May Never See: Amarula Trust’s “Ivory Tracker” From FCB Cape Town

    By SHOOTUpdated:No Comments2133 Views

    A new campaign from FCB Cape Town for the Amarula Trust aims to decrease demand for elephant ivory through education.
     
    The “Don’t Let Them Disappear” campaign aims to spread the message that every ivory product bought and sold on the black market means another elephant lost to poaching.
     
    The campaign is led by a powerful online film titled Ivory Tracker, demonstrating that ordinary, well-meaning people unwittingly perpetuate the killing–every 15 minutes–of another African elephant for its ivory.
     
    The film tells the story of a tracker as he follows the trail of poached ivory from a dead bull elephant, across the plains of Africa, the shipyards of Nairobi, the backstreets of Hong Kong and all the way to an upscale apartment in New York City.
     
    It finally climaxes to one provocative message: “Ivory poaching stops with you.” 

    Ivory Tracker was directed by Felix Seuffert of Butterfly Films.
     
    According to FCB Cape Town ECD Mike Barnwell, the plight of African elephants has always been an integral part of the Amarula cream liquer story. After all, the marula fruit used to create it only grows in one place on earth–the untamed African plains, side-by-side with majestic herds of these gentle giants, he said.
     

     

    Credits

    Client The Amarula Trust Agency FCB Cape Town Mike Barnwell, executive creative director; Aaron Harris, creative director; Alistair Morgan, copywriter; Dylan Davies, art director; Ashleigh Jarrett, producer. Production Butterfly Films Felix Seuffert, director; Anna Telford, Michael Klein, producers. Editorial Richard Starkey, editor.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:Butterfly FilmsFCB Cape TownFelix Seuffert



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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