Seattle Seahawks quarterback Russell Wilson is Chief Football Officer at a football-style training camp for Alaska Airlines crew members.
The drills include throwing accuracy with snack delivery, carrying luggage with aplomb and dexterity, agility with strollers, and the X’s and O’s of seating so as to facilitate a mom sitting closer to her two kids. Wilson and a pilot are even soaking in side-by-side ice baths to heal their bruises.
Justin Reardon of Station Film directed for agency WONGDOODY.
Client Alaska Airlines Agency WONGDOODY Tracy Wong, executive creative director; John Schofield, creative director; Adam Deer, art director; Tim Koehler, copywriter; Leigh Eckert, producer; Brooke Salisbury, project manager; James Whittington, compositor. Production Station Film Justin Reardon, director; Caroline Gibney, exec producer/partner; Angela Jones, line producer; David Lanzenberg, DP. Post World Famous Andy Seaver, editor; Christopher Harrell, designer; Megan Ball, exec producer; Nick Hegge, head of production; Carrine Fisher, producer. Color/Finishing Lightpress Jeff Tilostson, colorist; Shane Dillon, finishing; Amanda Kay Helmick producer. Audio HEARby Sound John Buroker, engineer/sound designer; Nannette Buroker, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
