Seattle Seahawks quarterback Russell Wilson is Chief Football Officer at a football-style training camp for Alaska Airlines crew members.
The drills include throwing accuracy with snack delivery, carrying luggage with aplomb and dexterity, agility with strollers, and the X’s and O’s of seating so as to facilitate a mom sitting closer to her two kids. Wilson and a pilot are even soaking in side-by-side ice baths to heal their bruises.
Justin Reardon of Station Film directed for agency WONGDOODY.
CreditsClient Alaska Airlines Agency WONGDOODY Tracy Wong, executive creative director; John Schofield, creative director; Adam Deer, art director; Tim Koehler, copywriter; Leigh Eckert, producer; Brooke Salisbury, project manager; James Whittington, compositor. Production Station Film Justin Reardon, director; Caroline Gibney, exec producer/partner; Angela Jones, line producer; David Lanzenberg, DP. Post World Famous Andy Seaver, editor; Christopher Harrell, designer; Megan Ball, exec producer; Nick Hegge, head of production; Carrine Fisher, producer. Color/Finishing Lightpress Jeff Tilostson, colorist; Shane Dillon, finishing; Amanda Kay Helmick producer. Audio HEARby Sound John Buroker, engineer/sound designer; Nannette Buroker, exec producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More