Seattle Seahawks quarterback Russell Wilson is Chief Football Officer at a football-style training camp for Alaska Airlines crew members.
The drills include throwing accuracy with snack delivery, carrying luggage with aplomb and dexterity, agility with strollers, and the X’s and O’s of seating so as to facilitate a mom sitting closer to her two kids. Wilson and a pilot are even soaking in side-by-side ice baths to heal their bruises.
Justin Reardon of Station Film directed for agency WONGDOODY.
Client Alaska Airlines Agency WONGDOODY Tracy Wong, executive creative director; John Schofield, creative director; Adam Deer, art director; Tim Koehler, copywriter; Leigh Eckert, producer; Brooke Salisbury, project manager; James Whittington, compositor. Production Station Film Justin Reardon, director; Caroline Gibney, exec producer/partner; Angela Jones, line producer; David Lanzenberg, DP. Post World Famous Andy Seaver, editor; Christopher Harrell, designer; Megan Ball, exec producer; Nick Hegge, head of production; Carrine Fisher, producer. Color/Finishing Lightpress Jeff Tilostson, colorist; Shane Dillon, finishing; Amanda Kay Helmick producer. Audio HEARby Sound John Buroker, engineer/sound designer; Nannette Buroker, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
