Dorset, U.K.-based ad agency BMB has turned out a campaign in which paranoid homeowners take over-the-top measures to protect their newly painted or wallpapered rooms from being stained. David Kerr through production house Hungry Man directed the three spots, including this one titled “Vino” in which a couple who have had their home freshly decorated serve expensive red wine to their guests in spill-proof children’s sippy cups.
These excessive precautions aren’t necessary though if you use stain resistant Farrow & Ball Modern Emulsion. Homeowners can relax because stains, spills and scuffs can simply be wiped away.
The new Modern Emulsion finish was created by a team of artisanal craftsmen and dedicated chemists at the brand’s Dorset factory, and combines beauty and durability with the needs of busy family homes, while staying true to the eco-friendly ethos that underpins the 100% water based Farrow & Ball range.
BMB CCO Matt Lever said, “Anyone who’s ever bought a property has walked the tightrope of excitement and trepidation that comes with inviting people into your newly painted pride and joy. Playing on that human truth to remind people of Modern Emulsion’s durability and hardiness has been a lot of fun.”
CreditsClient Farrow & Ball Modern Emulsion Agency BMB Matt Lever, chief creative officer; Mel Arrow, head of strategy; Will Marsden, Jordan Down, sr. creatives; Dom Grant, head of design; Sam Hamer, designer; Kate Banks, sr. producer. Production Hungry Man David Kerr, director; Stephen Johnson, producer. Editorial The Assembly Rooms Postproduction MPC Audio Wave
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More