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    The Best Work You May Never See: adam&eveDDB Falls Asleep At The Wheel For AA Charitable Trust

    By SHOOTUpdated:No Comments1453 Views

    adam&eveDDB, London, has created a powerful new campaign for the AA Charitable Trust, in an effort to reduce the number of road fatalities caused by drivers falling asleep at the wheel.

    In a 60-second film titled “Drowsy Driver,” we see a man driving alone on a quiet road at night.

    Out of nowhere, a pair of hands appear and start giving the driver a shoulder massage. Then more hands appear, this time gently rubbing the driver’s temples. The relaxing vibe then steps up a level, with incense wafting through the car.

    Without warning, the scene changes and we realize that the car is empty except for the driver, who has fallen into a slumber. The final scene shows the car drifting on to the wrong side of the road and ends as we see the headlights of an oncoming vehicle.

    The payoff reads: “Don’t let tiredness creep up on you. Stop. Take a break.”

    Big Red Button of production house Biscuit Filmworks UK directed “Drowsy Driver.”

    Credits

    Client The AA Charitable Trust Agency adam&eveDDB, London Ben Tollett, group executive creative director; Richard Brim, chief creative officer; Alex Lucas, copywriter; Jon Farley, art director; Hannah Needham, producer. Production Biscuit Filmworks UK Big Red Button, director; Rupert Reynolds-Maclean, managing director; Hanna Bayatti, exec producer; Camilla Cullen, producer; Samantha Chitty, head of production; Richard Mott, DP; Julian Nagel, production designer; Neeraj Singh, wardrobe stylist. Editorial The Playroom Nick  Allix, editor. Postproduction Electric Theatre Collective Alasdair Patrick, post producer; Ryan Knowles, VFX supervisor; Sarah Cruz, 2D lead; Alberto Pizzocchero, Manuel Perez, 2D artists; Tim Smith, colorist. Music Goldstein Music Audio Post Factory Studios Neil Johnson, sound engineer. 

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:adam&eveDDBBig Red ButtonBiscuit Filmworks



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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