This spot kicks off in a car park, with a man struggling to locate his car as they are all covered by sheets–with the exception of a Volkswagen, which drives off. We then see a woman who cannot locate which car is her taxi as it pulls up, because they are all hidden by the sheets. The mystery continues, becoming increasingly ridiculous, until we find ourselves in a Tesco car park and see the Volkswagen driver pull up to charge her car thanks to the Pod Point charging station, with the voiceover explaining that the electric charging points are available even to the car brands they’d rather not show on TV.
Part of the VW “Sheets” campaign created by adam&eveDDB London, this spot was directed by Billy Boyd Cape of Academy Films.
Sarah Cox, head of marketing at Volkswagen Passenger Cars UK, explained, “Volkswagen literally means the people’s car and we believe that everyone should be able to drive electric cars. That’s why we’re so proud of our partnership with Tesco and Pod Point because we’re helping build the nation’s charging infrastructure for everyone. Instead of keeping the chargers for Volkswagen drivers only, we have ensured anyone can top up with free, green energy, whatever car brand they choose to drive.”
Antony Nelson, executive creative director, adam&eveDDB, added, “This is a fun and light-hearted spot – which, despite the tone, delivers a serious message thanks to good, old-fashioned story-telling. These chargers aren’t just free for Volkswagen drivers. They’re free for everyone, even the car brands Volkswagen (for obvious reasons) would rather not show on TV.”
