The effortless, enjoyable experience of rail travel is brought to life in a campaign for U.K. train operator Avanti West Coast created by adam&eveDDB in London–and starring a rollerblading turtle.
“Feel Good Travel” follows the joyous journey of a turtle who skillfully ducks and dives through the streets of London on its rollerblades, avoiding the tedium of traffic jams and roadworks and effortlessly escaping to the countryside–much to the surprise of a horse and some sheep.
The idea is to remind people that travel is about so much more than the destination, and evoke the unmatchable sensation that a super speedy Avanti West Coast train journey gives us.
Directed by Tom Kuntz of MJZ, the :60 was shot by DP Justin Brown, with visual effects from Untold Studios.
Kate Squires, marketing director, Avanti West Coast said, “We really want to inject a feel good vibe when people think about traveling with us. That’s the purpose of this campaign.
Credits
Client Avanti West Coast Agency adam&eveDDB, London Richard Brim, chief creative officer; Christian Sewell, Andy McAnaney, creative directors; Simone Warme, Jeppe Vidstrup, creatives; Michael MacMillan, Kate Taylor, Jaki-Jo Hannan, Adaeze Ndakoji, Michael McCarthy, Carrie Moores, producers. Production MJZ Tom Kuntz, director; Justin Brown, DP; Sophie Brooks, producer. Editorial Whitehouse Russell Icke, editor; Annabel Bennett, producer. Post/VFX Untold Studios, London Tom Igglesden, exec producer; George Reid, producer; Ben Cronin, creative director; Tom Raynor, VFX supervisor; Suvi Jokiniemi, lead animator. (Toolbox: Maya, Houdini, Nuke, Flame) Color Grade Company 3 Stefan Sonnenfeld, colorist. Music Supervision Harley Beckman Hawksley @ Theodore; Daniel McLaren, music researcher. Soundtrack “Badala Zamanda” composed by Joel Hannier & Zohra Aissouai Audio 750mph Sam Ashwell, sound design/mix; Jessica Ringshall, producer. Design King Henry Paul Knowles, Matt Bryce, designers.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
