The effortless, enjoyable experience of rail travel is brought to life in a campaign for U.K. train operator Avanti West Coast created by adam&eveDDB in London–and starring a rollerblading turtle.
“Feel Good Travel” follows the joyous journey of a turtle who skillfully ducks and dives through the streets of London on its rollerblades, avoiding the tedium of traffic jams and roadworks and effortlessly escaping to the countryside–much to the surprise of a horse and some sheep.
The idea is to remind people that travel is about so much more than the destination, and evoke the unmatchable sensation that a super speedy Avanti West Coast train journey gives us.
Directed by Tom Kuntz of MJZ, the :60 was shot by DP Justin Brown, with visual effects from Untold Studios.
Kate Squires, marketing director, Avanti West Coast said, “We really want to inject a feel good vibe when people think about traveling with us. That’s the purpose of this campaign.
Credits
Client Avanti West Coast Agency adam&eveDDB, London Richard Brim, chief creative officer; Christian Sewell, Andy McAnaney, creative directors; Simone Warme, Jeppe Vidstrup, creatives; Michael MacMillan, Kate Taylor, Jaki-Jo Hannan, Adaeze Ndakoji, Michael McCarthy, Carrie Moores, producers. Production MJZ Tom Kuntz, director; Justin Brown, DP; Sophie Brooks, producer. Editorial Whitehouse Russell Icke, editor; Annabel Bennett, producer. Post/VFX Untold Studios, London Tom Igglesden, exec producer; George Reid, producer; Ben Cronin, creative director; Tom Raynor, VFX supervisor; Suvi Jokiniemi, lead animator. (Toolbox: Maya, Houdini, Nuke, Flame) Color Grade Company 3 Stefan Sonnenfeld, colorist. Music Supervision Harley Beckman Hawksley @ Theodore; Daniel McLaren, music researcher. Soundtrack “Badala Zamanda” composed by Joel Hannier & Zohra Aissouai Audio 750mph Sam Ashwell, sound design/mix; Jessica Ringshall, producer. Design King Henry Paul Knowles, Matt Bryce, designers.
Jarina De Marco is back with her latest single and video, โPelame La Papa,โ a Dembow anthem brimming with irreverent vibes and a tongue-in-cheek sense of humor from the directorial duo MAMA (Mark Potoka and Matt Starr Spicer).
At the core of this single is De Marcoโs long-time collaborator, mediopicky, who co-produced the track with Alex Krispin in their L.A. studio. Jarina and mediopickyโs creative synergy forms a musical yin and yang, their contrasting tones complementing each other perfectly.
True to his innovative nature, mediopicky reimagines genre conventions. In this collaboration with De Marco, he takes dembow--a style often charged with sensual energy--and playfully subverts it. The result is an unexpectedly catchy track about the mundane act of peeling potatoes. Yet, despite its seemingly innocuous subject matter, the song delivers an irresistible beat that compels listeners to the dance floor with the same intensity as any conventional dembow hit.
MAMA recently signed with production house Caviar for representation.
