Unilever’s Marmite has called on loyal fans in the U.K. to spread the love in its new cross-border campaign created by adam&eveDDB London and New York. The Unilever brand is going to extreme lengths to get jars of the sticky breakfast spread into the U.S. for desperate British expats hankering for their Marmite fix.
Surveys regularly show that Marmite is one of the most missed products by expats, and right now, over 700,000 Brits living in the US have little or no access to Marmite. So, for this new campaign,”Smugglers,” Marmite is recruiting daring volunteers in the U.K. to sneak the spread into the U.S. in a trans-Atlantic show of support for expats.
This 90-second exposé-style “Smugglers” film reveals the extent of the Marmite drought in New York, and documents the lengths that real Marmite smugglers are going in order to spread the supply across borders.
Willing smugglers have been hauling jars of Marmite on their flights to New York, and are instructed to hand over the goods upon their arrival stateside. As a thank you for their selfless act, each smuggler has received a special edition ‘Smuggler’ jar of Marmite.
Within the first 48 hours of the campaign, Marmite received over 500 applicants willing to help spread the Marmite love.
Henry-Alex Rubin directed this spot. He is appropriately enough with production house SMUGGLER.
Richard Brim, chief creative officer at adam&eveDDB, said, “The one thing Sting failed to mention whilst being an Englishman in New York was the distinct lack of Marmite. It’s real. So by enlisting willing Brits to smuggle jars of the spread through customs, we’re continuing to spread the love to our compatriots across the pond.”
CreditsClient Unilever Brand Marmite Agency adam&eveDDB London, adam&eveDDB New York Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Dave Brown, Daniel Bonder, executive creative directors, NY; Feargal Balance, Matt Gay, creatives; Clarissa Dale, Stacie Larsen, Chris Brailey, creatives, NY; Nikki Cramphorn, joint head of integrated production/producer; Christopher Lane, associate producer, NY; Molly Johnstone, social creative. Production Company SMUGGLER Henry-Alex Rubin, director; Sidney Arthur, producer. Editorial Cabin Talia Pasqua, editor; Alex Hooker, producer. Audio Factory James Utting, sound design & mix; Beth Massey, audio producer. Postproduction Untold Neil Davies, chief creative officer; Andrew Curtis, VFX artist; Ian Berry, exec producer; George Reid, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More