Nicolai Fuglsig of MJZ directed this moving PSA for Deutsch New York which takes us to a shelter where people gather in the aftermath of a disaster. As we move through the shelter, we eavesdrop on conversations, including one in which parents have been separated from their child. Another fully intact family listens, grateful to be together even if it’s in an emergency shelter.
A voiceover reminds us to devise a plan so we can find family members after an emergency.
Client Ad Council/FEMA Agency Deutsch New York Kerry Keenan, chief creative officer; Matt McKay, executive creative director; Nick Partyka, Jeff Vinick, Matt Moyer, copywriters; Dan Read, associate creative director/art director; JC Pagan, designer; Joe Calabrese, director of integrated production; Crissy Cicco, executive producer; Jeremy Gelade, director of integrated workflow. Production MJZ Nicolai Fuglsig, director; Greig Fraser, DP; Emma Wilcockson, exec producer; Betsy Oliver, producer. Editorial Cosmo Street Stephane Dumonceau, editor; Joshua Berger, assistant editor; Maura Woodward, exec producer; Heather Richardson, producer. Post Company 3 Tom Poole, sr. colorist; Dana Bloder, producer. Post Method Studios Jared Pollack, online editor; Christos Montzouros, producer; Cara Buckley, exec producer. Sound Design stimmung Gus Koven, sound designer; Ceinwyn Clark, exec producer. Audio Post Heard City Philip Loeb, Evan Mangiamele, engineers; Gloria Pitagorsky, exec producer; Katie Flynn, assistant producer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
