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    The Best Work You May Never See: Ad Council Shares Personal COVID-19 Stories From Rural America

    By SHOOTUpdated:No Comments1764 Views

    In September 2021, incidence rates of COVID-19 in rural America were roughly 54% higher than elsewhere in the country according to the Rural Policy Research Institute. As this disparity and rates of vaccine hesitancy continue, the Ad Council and COVID Collaborative partnered with trusted rural voices like the American Farm Bureau Federation, the Cooperative Extension System and others to release new unscripted PSAs that feature and speak to rural Americans from across the country. The PSAs showcase the firsthand impact of the COVID-19 pandemic and vaccines for seven individuals and families, encouraging Americans who may still be questioning the vaccines to seek the latest accurate information about getting vaccinated. 

    This long-form PSA introduces us to Brooks Hodges who lost his wife, Amanda, to COVID-19. Hodges tells his family’s story and what he feels his duty is in memory of Amanda.

    Deborah Riley Draper, founder of Coffee Bluff Pictures, served as creative director and director.

    Credits

    Client Ad Council Michelle Hillman, chief campaign development officer; Nick Sugai, VP, group campaign director; Hannah Lipps, rural audiences consultant; Conor Toomey, rural project manager. Agency & Production Coffee Bluff Pictures Deborah Riley Draper, creative director & director; Lacy Barnes, producer; Nathan Bowhall, editor.

     

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Ad CouncilCoffee Bluff PicturesDeborah Riley Draper



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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