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    The Best Work You May Never See: Ad Council Shares Personal COVID-19 Stories From Rural America

    By SHOOTUpdated:No Comments1777 Views

    In September 2021, incidence rates of COVID-19 in rural America were roughly 54% higher than elsewhere in the country according to the Rural Policy Research Institute. As this disparity and rates of vaccine hesitancy continue, the Ad Council and COVID Collaborative partnered with trusted rural voices like the American Farm Bureau Federation, the Cooperative Extension System and others to release new unscripted PSAs that feature and speak to rural Americans from across the country. The PSAs showcase the firsthand impact of the COVID-19 pandemic and vaccines for seven individuals and families, encouraging Americans who may still be questioning the vaccines to seek the latest accurate information about getting vaccinated. 

    This long-form PSA introduces us to Brooks Hodges who lost his wife, Amanda, to COVID-19. Hodges tells his family’s story and what he feels his duty is in memory of Amanda.

    Deborah Riley Draper, founder of Coffee Bluff Pictures, served as creative director and director.

    Credits

    Client Ad Council Michelle Hillman, chief campaign development officer; Nick Sugai, VP, group campaign director; Hannah Lipps, rural audiences consultant; Conor Toomey, rural project manager. Agency & Production Coffee Bluff Pictures Deborah Riley Draper, creative director & director; Lacy Barnes, producer; Nathan Bowhall, editor.

     

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Ad CouncilCoffee Bluff PicturesDeborah Riley Draper



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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